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Retail Executive Summit Nov. 5, 2013 May Scheve Reardon Executive Director, Missouri Lottery

Retail Executive Summit Nov. 5, 2013 May Scheve Reardon Executive Director, Missouri Lottery. This slide blank. It Only Takes One!. PGRI Retail Executive Summit. Lotteries & Retailers Share the Same Goals, Challenges and Opportunities. Mutual Goals Build the b rand

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Retail Executive Summit Nov. 5, 2013 May Scheve Reardon Executive Director, Missouri Lottery

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  1. Retail Executive Summit Nov. 5, 2013 May Scheve Reardon Executive Director, Missouri Lottery

  2. This slide blank.

  3. It Only Takes One!

  4. PGRI Retail Executive Summit

  5. Lotteries & Retailers Share the Same Goals, Challenges and Opportunities • Mutual Goals • Build the brand • Attract new customers • Increase sales • Improve the bottom line

  6. Mutual Challenges • Aging player base • Fewer cash customers • Lack of Lottery standardization • New distribution channels

  7. Consumer Adoption of Technology Is Accelerating

  8. Lottery Player Base Is Aging & Shrinking

  9. Fewer Customers Carry Cash

  10. There is a Lack of Standardization in the Lottery Business Model

  11. There is a “Perceived Threat” of Alternative Sales Channels

  12. Mutual Opportunities Promote the Lottery brand and loyalty. Introduce new technology and distribution channels. Work to standardize Lottery operations.

  13. Explore New Ways to Promote the Brand and Loyalty CY2012 contribution to education: $681,298 Mr. T’s – Cardwell, Mo. “We are so proud of our store’s sales and the support to education that we’ve generated. We hope to do even better next year.”-Nicole Poynor

  14. Lottery Advertising Has a Positive Impact on “Brand Relevance”

  15. Play It Forward has had a significant positive impact on the perception of Lottery relevance. Advertising Impacts Lottery Relevance FY13 FY12 Philanthropic ads • Play It Forward has had a significant positive impact on the perception of Lottery relevance. www.smari.com

  16. Retailers Are Changing and Embracing Consumer Demands • Self-checkout/self-select and other operational cost reduction initiatives • Digital in-store display and endless aisles • Multi channel initiatives • Use of mobile in store • Click and pick • Bring the store to the shopper

  17. Use New Technology and Distribution Channels to Capture New Customers, Sales & Commissions

  18. Work Together To Improve Standardization Of Lottery Licensing, Distribution and Accounting

  19. Lottery and Retailer Collaboration Has Led to Record Sales and Commissions

  20. How Can We Step Up Collaboration? What’s In Our Future?

  21. Brick-and-Mortar Retail Will Always Be #1 To Lotteries CY2012 contribution to education: $209,273 Hy-Vee #1552 – St. Joseph, Mo. “We are so proud to be able to help sponsor and contribute to education. We measure our success not just on sales and profit, but also on how we improve the communities we are part of.” - Brad McAnally, Store Director

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  23. Thank You!

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