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Saunya Hudson Rachel Fisher IMC 462

Saunya Hudson Rachel Fisher IMC 462. Dramatis Personae. Prelude Intro: The Big Idea “Behind the Red Curtain” Act 1: Joining the Conversation Blogger outreach Engagement Act 2: Engaging Kids! Event Video. Act 3: A Family Affair Blog & Online Community Paid Advertising

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Saunya Hudson Rachel Fisher IMC 462

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  1. Saunya Hudson Rachel Fisher IMC 462

  2. Dramatis Personae • Prelude • Intro: The Big Idea • “Behind the Red Curtain” • Act 1: Joining the Conversation • Blogger outreach • Engagement • Act 2: Engaging Kids! • Event • Video • Act 3: A Family Affair • Blog & Online Community • Paid Advertising • Mobile Application • How it works!

  3. Problems to Overcome Lack of Consumer Engagement Lack of Awareness Not Reaching Out To Children Relying Solely on Traditional Marketing

  4. Target Audience

  5. Objectives • One year from now • Ticket Sales increase 20% • Increase website traffic • 2000 Twitter followers • 2000 Facebook fans

  6. Let our customers go… Behind The Red Curtain

  7. “Behind The Red Curtain”Strategic Approach

  8. Joining the Conversation Act One

  9. Blogger Outreach

  10. EngagementImproving Twitter & Facebook Presence

  11. EngagementExample of Where we would like to be

  12. Pre-Event Contest • CCT Kid Correspondent Contest • Kids Night On Broadway “Concierge Correspondent”

  13. Engaging Kids! Act Two

  14. Event: Children’s Night Out

  15. Event: Children’s Night Out • Kid Correspondent Contest winner interviewing on red carpet • Live Tweeting • Covering performance, preshow & after show audience feedback • #CCTCNO hashtag • Pre-Show Live Streaming Video • Playbills with QR codes

  16. Video:Kid Friendly YouTube Channel

  17. A Family Affair act three

  18. Behind the Curtain BlogFor Parents

  19. Online CommunityCCT Message Board for Kids

  20. SupportPaid Advertisements & E-newsletters Moving away from Traditional Advertising & Direct Mail • Facebook Advertisements • Transitioning from Direct Mail to E-Newsletters. • Customizing the CCT experience by giving loyal customers a choice

  21. How it Works! • One year from now • Ticket Sales increase 20% • Increase website traffic • 2000 Twitter followers • 2000 Facebook fans

  22. ResultsWhat does success mean for us? • Increased support from our partners • More donations • Increased support from the public • More newsletter & RSS feed subscribers • Heighted awareness among children • Want the CCT to be front of mind when considering family activities

  23. Questions?

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