Boost Your Business with Expert Digital Marketing Solutions

1. At Homegrown Marketing Solutions, we believe in rewriting the rules. We question the past to craft a future that’s vibrant, dynamic, and innovative. Digital Business Card!

2. What is Digital Marketing and why should you care?

3. DIGITAL MARKETING IS THE FUSION OF CREATIVITY AND TECHNOLOGY. IT'S THE ART OF PROMOTING AND SELLING PRODUCTS, SERVICES, AND BUILDING BRANDS THROUGH ONLINE CHANNELS. FROM SEARCH ENGINES TO SOCIAL MEDIA, EMAIL TO MOBILE APPS, IT’S ABOUT CONNECTING WITH YOUR AUDIENCE IN THE DIGITAL WORLD THEY LIVE IN.

4. Why Us?

5. Full-service Agency • Transportation Industry knowledge • Supply chain knowledge • Business model understanding • Faster Onboarding

6. Why Now?

7. Reach and Engage Your Audience: Digital marketing allows businesses to meet their potential customers where they're already spending a lot of their time - online. • Measure and Optimize: Digital marketing tools and platforms provide in-depth analytics. These insights allow businesses to understand what's working and what isn't, then optimize their strategies for better results. • Cost-Effective: Compared to traditional marketing methods, digital marketing can be significantly less expensive.

8. WHAT IS SEO? SEARCH ENGINE OPTIMIZATION (SEO) HELPS YOUR WEBSITE RANK HIGHER ON SEARCH ENGINES LIKE GOOGLE. WHY SHOULD YOU CARE? A HIGHER-RANKING WEBSITE APPEARS ON, IF NOT THE FIRST PAGE, THE FIRST COUPLE PAGES OF SEARCH RESULTS. WHAT IS SOCIAL MEDIA MARKETING? It’s the same as PPC, but this connects you to your customers directly. On the platforms they already spend all day on! Why should you care? Social Media makes your brand more personal and easier for your potential customers to stay connected. WHAT IS PPC? Pay Per Click (PPC) is a digital advertising method that allows businesses to purchase digital real-estate on Search Engines and other websites. Imagine a billboard with your product on Google. Why should you care? This Digital Solution matches the perfect customers to the perfect products or services.

9. SEARCH ENGINE OPTIMIZATION: SEARCH ENGINE OPTIMIZATION (SEO) REFERS TO THE PRACTICE OF IMPROVING A WEBSITE'S VISIBILITY ON SEARCH ENGINES LIKE GOOGLE, BING, AND YAHOO. This is achieved by enhancing elements on your website and gaining credible backlinks, targeting specific keywords relevant to your business. For instance, if you're a flatbed shipping company operating in Cincinnati, you might target keywords like "flatbed shipping Cincinnati" or "trucking services in Cincinnati." When users search for these keywords, the search engine's algorithm determines if your website is relevant and useful. The better optimized your website is, the higher it will rank in search results. If users click on your website from the search results, it costs you nothing. The beauty of SEO is that it helps attract organic, or unpaid, traffic. The investment is upfront in optimizing your website, with the goal of reaping sustained traffic over time.

10. High "Trailer Sales" (200,000 average monthly searches) "Semi Trailer Sales" Search Volume (5400 average monthly searches) "Semi Trailer Sales (Location Specific)" (390 average monthly searches) Low High Conversion Rate Keyword search example

11. Remember the agreement you agreed to when you signed up for an email or social media? You allow that provider to track your searches, demographics, age, etc! This allows for targeted advertising based on things you actually care about! and some you don’t. How is Digital Marketing effective?

12. Demographic examples AGE: 18-24, 25-34, 35-44, 45-54, 55-64, 65+ GENDER: MALE OR FEMALE AFFINITY CATEGORY: LIFESTYLES SIMILAR TO TV AUDIENCES (LIKES AND DISLIKES) VIDEOS AND PICTURES YOU LOOK AT IN MARKET SEGMENTS: PRODUCT-PURCHASE INTERESTS

13. PAY-PER-CLICK (PPC) ADVERTISING: PPC IS AN ONLINE ADVERTISING MODEL IN WHICH ADVERTISERS PAY EACH TIME A USER CLICKS ON ONE OF THEIR ONLINE ADS. THESE ADS COULD APPEAR ON SEARCH ENGINES LIKE GOOGLE (THESE ARE CALLED SEARCH ENGINE ADVERTISING) OR ON VARIOUS OTHER WEBSITES THAT SHOW ADS (KNOWN AS DISPLAY ADVERTISING). For example, if you're a freight company in kentucky and want to target people interested in hauling freight, you can set up a Google Adwords campaign. You select relevant keywords (like "flatbed truckload service northern kentucky"), and when users in the area search for those keywords, your ad could appear in their search results. If they click on your ad, you pay a fee. The idea is that the cost of the click will be justified by the resulting business from that click.

15. SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ADVERTISING REFERS TO CREATING PAID CONTENT ON SOCIAL MEDIA PLATFORMS LIKE FACEBOOK, INSTAGRAM, LINKEDIN, AND TWITTER. ADVERTISERS CAN TARGET AUDIENCES BASED ON VARIOUS PARAMETERS LIKE AGE, INTERESTS, BEHAVIOR, LOCATION, ETC. For example, if you're a flatbed shipping brand that targets men and women aged 18-34 in cinicninnati who are interested in trucking, you can set up a Facebook ad campaign. Facebook's algorithm will serve your ads to users who fit that demographic profile. You can choose to pay per click, per impression, or per action (like a purchase or signup). IF THEY CLICK ON YOUR AD, YOU PAY A FEE. THE IDEA IS THAT THE COST OF THE CLICK WILL BE JUSTIFIED BY THE RESULTING BUSINESS FROM THAT CLICK.

17. Social Media Marketing • Content Creation • Scheduling • Posting

18. We create content, schedule and post for you!

19. Are you ready to partner with us and rewritethe rules? https://hgmsolutions.com/