Reasons to Invest in User Experience

1. Reasons to Invest in User Experience (UX)

2. Contents About Us Importance of UX Popular Industry Examples Reasons for investing in UX Cygnet’s Capabilities

3. About Us 11 Locations from where we engage with global clients UK GERMANY 2000+ Enterprise-class solutions & products delivered USA Founded in 2000 DUBAI INDIA Serving in 35 Countries SOUTH AFRICA AUSTRALIA 750+ Clients Worldwide OUR VALUES Speed Integrity Entrepreneurial Spirit Team Work Mutual Respect Trusteeship 1000+ Employees Worldwide QUALITY &COMPLIANCE TECHNOLOGYPARTNERS

4. Importance of User Experience UX is all about how the user feels about the website or application while interacting • The main aim of UX is fulfilling the user’s requirements • It provides the best experiences to users keeping them loyal to the brand

5. Popular Industry Examples ESPN.com’s revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign. In the first 90 days alone, after the website relaunched, we doubled our monthly lead volume and increased the conversion rate of our prospects to sales leads by 30%.* Choosing a specific blue over some other hues amounted to an additional $80 million in the annual revenue for Bing. • https://www.invisionapp.com/inside-design/statistics-on-user-experience/ • *https://www.cygnet-infotech.com/

6. Here are the reasons to invest in User Experience

7. Boost Sales and ROI The money you invest in UX is returned in the form of ROI. Tech Giants such as Apple, Amazon, and Google invest a lot more in UX. Investing in UX is one- time investment that keeps itself paying for the long-term.

8. Saves Money and Time If a user is spending more time on your website, it is coherent that they will spend money on you. If UX is more engaging and user-friendly, it will automatically decrease the bounce rate. 86% of buyers are willing to pay more for greater customer experience. http://www.oracle.com/us/products/applications/cust-exp-impact-report-epss-1560493.pdf

9. Escalates Decision Making Capability Understanding the customers’ needs and requirements is crucial for business growth. This will escalate your decision-making capability ultimately making customers happy. It requires adequate research into the customers’ psyche.

10. Better Reviews • Today, people are easily influenced by online reviews as they come from people around us. • If you upset one customer, thousands of people reading the review will decide not to invest in your brand. • It is very important to understand the customers’ need and build the product accordingly.

11. Boost Team Spirit It’s difficult to design and build the interfaces every single day. If your product or website provides good user experience your team will feel motivated. If the team believes that product fulfils the users’ need then user will take the call on it.

12. Online decisions are made on how engaging and serviceable your site or application is. Within a fraction of a second, you can create a positive experience for users if you have a good UX.

13. Cygnet Capabilities UI AND UX RESEARCH UI and UX DESIGN BrAND IDENTITY DESIGN Graphic design We deliver high-quality graphic designs that demand more attention and provide credibility by synthesizing text to simple visuals, by providing clarity to your purpose, and by bringing more emotion to your messaging. We can quickly mobilize a UX research and design team that you need to develop a concrete understanding of your users and the deliverables. We enable brands to combine design and messaging to evoke emotion and drive strategy. Our designs help you to convey the value of your company to employees inside and customers outside the organization. We design solid digital experiences by paying attention to the macro and micro details of the design. We understand your users and your business goals prioritizing efficiency and impact.

14. If you are struggling with your websites or your applications, our experts can help you navigate your consumers to their predetermined product or service in the most efficient way with rapid productization and scalable architecture

15. Technology First People Quality Adaptable & Flexible in order to serve customers irrespective of their domain Teams with strong understanding of ethos & culture, fully capable of mitigating risk Progressive Testing Rapid Productization The CygnetAdvantage Proven track record of meeting best-in-class quality standard with in-house testing product ‘Testing Whiz’ Partnering with you at each engagement level, right from ideation to UAT 100% Agile Scalable Architecture More aligned, higher autonomy to deliver high quality enterprise applications Engineering for the future, today

16. Cygnet Values Entrepreneurial Spirit Team Work Speed Integrity Trusteeship Mutual Respect

17. Contact Us USA OFFICE INDIA OFFICE Cygnet Infotech LLC. 125 Village Boulevard, Suite 315, Princeton, NJ 08540 Cygnet Infotech Pvt. Ltd. 16-Swastik Society, Nr. AMCO Bank, Stadium Circle, Navrangpura, Ahmedabad 380009 UK GERMANY USA +1-609-245-0971 +91-79-67124000 DUBAI INDIA DUBAI OFFICE UK OFFICE Cygnet Fintech Software Unit 807, Ubora Tower 2, Business Bay, Dubai, UAE, PO Box No.: 418360 Cygnet Infotech Limited Devonshire House,60 Goswell Road, London, United Kingdom EC1M 7AD SOUTH AFRICA AUSTRALIA +971 52 830 5127 +44-20-8099-1653 INDIA (PUNE) +91-6359650113 INDIA (BENGALURU) +91-9986216516 INDIA (MUMBAI) +91-7433970638 INDIA (NOIDA) +91-12-04164954 SOUTH AFRICA +27 (0) 21 3002981 AUSTRALIA +61-280-147-206 UK +44-20-8099-1653 GERMANY +49-3222-1090-129 www.cygnet-infotech.com inquiry@cygnetinfotech.com

18. THANK YOU ALL FOR YOUR TIME!