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Sharing What We’ve Learned. April 15, 2011. Welcome. Sponsors UIC Healthy City Collaborative Institute for Health Research and Policy Community Engagement and Research Core Center for Excellence in Eliminating Disparities. Agenda. Introductions Who and where Why you are here
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Sharing What We’ve Learned April 15, 2011 Welcome Sponsors UIC Healthy City Collaborative Institute for Health Research and Policy Community Engagement and Research Core Center for Excellence in Eliminating Disparities
Agenda Introductions Who and where Why you are here What would you like to accomplish
Telling Your Story(All of It) Cynthia Barnes Boyd University of Illinois at ChicagoDirector UIC Neighborhoods InitiativeDirector Healthy City Collaborative
Conclusions When you wake up, remember the dream Break apart the puzzle and consider the individual pieces Identity individual assets and functions Be alert for opportunities to address individual pieces
Vision Defines the way an organization or enterprise will look in the future. Vision is a long-term view, sometimes describing how the organization would like the world to be in which it operates. Justice for all A world without poverty A city that works “If You Don’t Know Where You’re Going, You’ll Probably End Up Somewhere Else”
Mission “To Get from point A to point Z you must first learn the alphabet” The fundamental purpose of an organization or an enterprise. The mission statement describes why the entity exists and what it does to achieve its Vision. Provides details of what is done and answers the question: "What do we do?"
Mission ….represents over 320 nonprofit providers of long-term care and housing services for 65,000 elderly residents across Pennsylvania. The Association is committed to helping its members provide quality care efficiently and effectively for the individuals and families they serve. In an age of impersonal care, PANPHA members put people before profits Our mission is simple: To offer education on the wise use of credit.
Effective Vision Statement Clarity and lack of ambiguity Vivid and clear picture Description of a bright future Memorable and engaging wording Realistic aspirations Alignment with organizational values and culture Details the completed puzzle
Make It Matter What aspirations do we have for our piece of the world where we have influence? What can (and/or does) we do or contribute to fulfill those aspirations?".
You Have a One Minute Opportunity to Tell a Potential Investor About You/Your Organization What Will You Say?
What Do You do…. And what else… And what else… And what else… Objective: Figure Out the What else of your existence.
Investing for Dummies • You evaluate it potential for growth • You put something in • You expect it to grow • You expect a return on your investment or ROI • If it does well you ‘hold’ or buy • If it does poorly you sell • You spin off successful parts
Hard Facts • Gone are the days of pulling heart strings so don’t sob • Strong Messaging • Flexible searching • Mix and Match Opportunities In Order To Do This You Must Really Know Who You Are.
What Is This About? Why should we invest in you? What do you have, do or know that we are interested in? Is the investment wise? Describe the mission of your organization Describe your organization Describe your organizations capabilities.
Telling Your Story 1 • Say who you are • Say how good you are • Get others to agree that you’re good • Say what you need to do what you want • Describe how you know you have done it • Say how you will continuing doing it • Describe what the benefactor will get in return • Support what you said
On Hand Applicant Description • A detailed description of the applicant • Description of the parent organization • Relevant historical information • Mission or purpose of the organization • Scope of services or activities • Population served • Related work and/or previous experience • Previous research involvement • Partnerships, collaborations and networks • Capabilities of propose program staff • Special capabilities 8
Example SBHC
Others The Obvious Health Education SBHC weight management
Asset Inventory Location SBHC Built in Hook
Literacy Initiatives The Obvious SBHC Consumer Education Work Force Development Technology Center
Take Always Widen your watch list Develop the public message Develop the one minute presentation Explain the strategy to those who might wonder what you are doing. If you said you would do it, just do it!
Thank You Cynthia (Cee) Boyd cboyd@uic.edu University of Illinois at Chicago