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1. CLX-2160/2160N

1. CLX-2160/2160N. 2. Agenda. Agenda. I. Product Overview. Target Market. Market Growth. Product Positioning. ll. Key Features. Color Laser MFP. Small Size. ID Copy Function. USB Scan and Print. Small Toner. III. Specifications. Specifications. Supplies. IV. Summary.

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1. CLX-2160/2160N

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  1. 1. CLX-2160/2160N

  2. 2. Agenda Agenda I. Product Overview Target Market Market Growth Product Positioning ll. KeyFeatures Color Laser MFP Small Size ID Copy Function USB Scan and Print Small Toner III. Specifications Specifications Supplies IV. Summary

  3. 3. Product Overview I. Product Overview Target Market Market Growth Product Positioning

  4. 3. 1. CLMFP and MLMFP Market CLMFP and MLMFP Market CLMFP1-10PPM537K MLMFP1-20PPM6,907K CLX2160/2160NTarget Segmentation First to enter the SOHO/SMB CLMFP market Growth in entry-level segments of both CLMFP & MLMFP marketsFocus on SOHO, SMB market

  5. 3. 2. W/W CLMFP Market W/W CLMFP Market • 1-10 PPM Market Increase • 40% of the market • Competitor focus on SMB Market [Unit : k]

  6. 3. 4. W/W MLMFP Market W/W MLMFP Market [Unit : k] ( Unit: K)

  7. 3. 5. CLMFPSegments SOHO : Low print Government & Financial Sectors : Easy ID & receipt copy Personal : Executive in SMB Mono and Color Users CLMFP Segments

  8. 3. 6. Product Positioning Product Positioning CLX 2160/N Strength: Size, Price Weakness: Color speed, Emulation, Brand awareness Positioning Point Space savingEstablishing a professional work environment without straining budget CLX-2160/NHP CM1015Epson CX-11N

  9. 4. KeyFeatures • KeyFeatures Color Laser MFP Small Size ID Copy Function USB Scan and Print Small Toner

  10. 4. 1. Case Study1 : Color Laser MFP mono MFP SAMSUNG Color MFP CLX 2160/N Color Laser MFP

  11. 4. 2. Why Color Laser MFP? Why Color Laser MFP? Mono or Color print Color scan,Color copy CLMFP CLX 2160/N Mono print Color Print Impossible MLMFP

  12. 4. 3. Case Study2 : Real Desktop Printer Other color MFP SAMSUNG Color MFP CLX 2160/N Real Desktop Printer

  13. 4. 4. Where does it belong? Where does it belong? As small as a Mono with the versatility of a Color MFP World’s smallest Color Laser MFP CLMFP MLMFP Brother DCP 7010 Samsung CLX 2160/N Canon MF3110 HP CM 1015 HP CLJ 2820 100% 86% 152% 232% 275% CLX 2160/N is a Color MFPin Mono MFP size

  14. 4. 5. Where does it belong? RealDesktopCLMFP The CLX 2160/N on a desktop is just 103Cm. About100cmis the ideal height for use of an MFP Where does it belong? Competitors’ models + standard desk height = 120+ cm Too high from surface of desk Too low from surface of floor 33cm+70cm 54cm+70cm 53cm+70cm 57cm+70cm 59cm+70cm 100cm 103cm 124cm 123cm 127cm 129cm

  15. 4. 6. Case Study3 : One Click ID Copy Other color MFP SAMSUNG Color MFP CLX 2160/N One ClickID Copy

  16. 4. 7. One Click ID Copy One Click ID Copy ID Copy Button on the panel Samsung proprietary ID copy function easier than ever CLX 2160/2160N Other MFPs Re-feed paper2 pagesAdjust copy position

  17. 4. 8. Scan and Save instantly Need to scan in a hurry, but there’s no PC available? Need to share a scanned file, but there’s no network? Scan and Save instantly Scan to USB Just Scan Save directly to USB memory Scan-to-USB: scan and save directly to USB memory through USB slot.

  18. 4. 9. Save and Print instantly Need to print in a hurry, but there’s no PC available? Need to print, but, there’s no printer connected to your PC? Save and Print instantly USB Direct Print Just plug in USB memoryto print without a PC Print from USB memory without a PC.(* TIFF, BMP, JPEG, PRN file only.)

  19. 4. 10. Small and Simple Toner Small and Simple Toner No more BIG, HEAVY toners Easy to store, Easy to installSemi-glossy Toner Vivid & Bright color printout Toner comparison.

  20. 5. Specifications III. Specifications a) Specifications b) Comparison III. Specifications Specifications, Supplies Comparison

  21. 5. 1. Specifications Concept Economical CLMFP with core functions Target SOHO/SMB Model CLX-2160, CLX-2160N Specifications Print resolution Up to 2400 x 600 dpi Effective Output Print,Copy speed (Mono/Color): 16ppm/ 4ppm(A4)17ppm/ 4ppm (Ltr.) 150 CST, 1 Manual USB Memory Printing Toner yield Black: 2K / CMY: 1K ID copy button Color scan resolution 1,200 X 1,200dpi

  22. 5. 2. Supplies Supplies CLX-2160 : Color : printer + scanner + copier Model CLX-2160N : Color : printer + scanner + copier + Network CLX-3160N/FN & CLP-300/N 4 Toners : CLP-K300A - 2,000 pages,CLP-C300A CLP-M300A, CLP-Y300A-1,000 pages Consumables Imaging Kit : CLP-R300A (B/W 20,000 pages, Color 12,500 pages) Waste Toner Bottle : CLP-W300 (B/W 5,000 pages, Color 1,250 pages)

  23. 6. Summary IV. Summary

  24. 6. 1. Summary Summary Key Features - Compact size - One Click ID Copy- Instant Scan and Print- Small toner Why CLX 2160/N? - Affordable price- Small size- Attractive design Printing Speed - 16ppm/ 4ppm (A4)- 17ppm/ 4ppm (Ltr.)

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