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What is product planning?

What is product planning?. Terms to Know. product planning product mix product line product item product width product depth product modification. Terms. 1 . Product planning-involves making decisions about the production and sale of a business’s products.

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What is product planning?

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  1. What is product planning?

  2. Terms to Know • product planning • product mix • product line • product item • product width • product depth • product modification

  3. Terms 1. Product planning-involves making decisions about the production and sale of a business’s products. 2. Product mix-includes all the different products a company makes and sales. 3. Product line-group of closely related products manufactured and/or sold by a business. 4. Product item-specific model, brand, or size of a product within a product line.

  4. Continued Terms 5. Product width-refers to the number of different product lines a business manufactures or sells. 6. Product depth-refers to the number of product items offered within each product line. 7. Product modification-alteration in a company’s existing product.

  5. Reasons to Delete a Product • Obsolete • Lost its appeal • Doesn’t match current company objectives • Make room for other products • No longer profitable • Conflicts with other products in the same product line

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