Innovation the cloud for modern business

1. Innovationthe cloud for modern business rob craft senior director, enterprise cloud

2. Trends Trends driving driving IT IT pressures pressures Devices Apps Big data Cloud Enable your employees to work from anywhere Evolve your business apps to meet new needs Help your business make faster decisions Ensure infrastructure will scale to meet demand more than half of information workers across 17 countries report using 3+ devices for work one quarterof external app implementation spending will be on mobility, cloud, analytics & social, by 2016 40ZBthe size of digital universe by 2020, of which 90% will be unstructured data nearly halfof total IT spend will be cloud-related by 2020 Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012 Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012 Big data: Compiled from IDC digital universe forecasts Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012

3. Trends driving IT pressures into opportunities How to turn Cloud OS Microsoft’s vision of the unified platform for modern business Enterprise-grade Hybrid design People-focused

4. Cloud OS Cloud OS Microsoft’s vision of the unified platform for modern business Enterprise-grade Hybrid design People-focused Enterprise-grade Hybrid design People-focused Global reach, scale & security to meet business demands One consistent platform across multiple environments & clouds Expand tech skillset to the cloud for new innovation

5. Innovation at enterprise scale 430B+ Microsoft Azure AD authentications 280% year-over-year database growth in Microsoft Azure 50% of Fortune 500 use Microsoft Azure 29K+ organizations already use Windows Intune 93% of the Fortune 1000 use Active Directory 2:3 servers worldwide run on Windows Server** 46% worldwide share: SQL Server most widely-deployed database* 66% of enterprise seats covered with System Center Microsoft Azure runs on Windows Server 8.5T objects stored in Microsoft Azure Bing runs on Windows Server 5.5B+ global queries per month 1B+Office users, 1 in 4 enterprise customers now has Office 365 * IDC Server Workloads Study 2013 ** IDC 2013 WW Server Tracker

6. Hybrid design delivers consistency Customer • flexibledevelopment • unified management • common identity • integrated virtualization • complete data platform ONE ConsistentPlatform ServiceProvider On premise Cloud Microsoft

7. People-focused Easily expand employee skillsets to the cloud using Microsoft’s consistent platform & approach On premise Cloud

8. With Microsoft’s Cloud OS Vision, you can… Transform the datacenter Unlock insights on any data Empower people-centric IT Enable modern business apps

9. Enable modern business applications Reach any device Extend to the cloud Deliver mission-critical performance Develop apps faster Visual Studio Microsoft SQL Server Microsoft Azure APP APP APP

10. IT challenges How to support new revenue stream? 70% of IT budget allocated to run existing applications Existing applications rarely rely on latest technologies IT and Dev skills tied to current environment

11. A rapid evolution is underway “By 2016, more than 50% of application modernization efforts will address business demand for enhanced functionality to legacy applications, not cost reduction.” ALLIE YOUNG, PATRICK SULLIVAN, REASEARCH VP, GARTNER Multi-device + Rapid lifecycle Existing Applications Any data, any size + Secure & available

12. One modern applicationto personalize car insurance premium Client Devices + Server • Business benefits • Lowered premiums by 20% • Younger drivers • Dynamic market response “Our app is very much a product of its time, we can take advantage of capabilities that were unavailable before.” DAVID WHITBYSOLUTIONS DELIVERY CENTER DIRECTOR, AVIVA + • Key enablers • Access to mobile and social • Simplified development • External data integration • Secure and scalable solution Services

13. Why Microsoft for your multi-device strategy Common development platform Devices ready for your business Reach more people, in more ways Multi-device Rapid lifecycle Rapid lifecycle Internal and social data Any data, any size Mobile Services Hybrid-cloud Secure & available

14. Improved airport experience with highly secure mobile services Multi-device Rapid lifecycle Any data, any size • Business benefits • Customer satisfaction • Faster incubation • Consistent development model “Windows Azure Service Bus gave us a way to make our back-end, on-premises services available to any device in a secure and flexible way.” BERT CRAVENENTERPRISE ARCHITECT, EASYJET Secure & available

15. Why Microsoft for rapid lifecycle Best-in class experience Agile development For the hybrid-enterprise Multi-device Define Measure Value opportunities Rapid lifecycle Implement Monitor Team Any data, any size Release management Infrastructure Services Secure & available Develop and test Operate

16. Faster innovation with closer IT and business collaboration Multi-device Rapid lifecycle Any data, any size • Business benefits • Effective collaboration • Time-to-market • Project visibility • Employee retention “It doesn’t matter Java or .NET, they’re using the same tools, enabling us to be faster and do better quality work.” BRIAN SUMMERS DIRECTOR FOR GLOBAL SYSTEMS, COLUMBIA SPORTSWEAR Secure & available

17. Why Microsoft for data platform Manage any data Big, Small, All data Anywhere Built-in In-Memory Multi-device Rapid lifecycle Any data, any size 14 xVelocity Secure & available

18. Real-time performance to accelerate decision making Multi-device Rapid lifecycle Any data, any size • Business benefits • Improves performance 17 times to 250K requests/sec • Reduces reporting time by 99% to 3 seconds • Increased availability to 99.99% “We can scale our systems to the limit of the hardware available to us, which supports 20 times our current processing load.” WOLFGANG KUTSCHERATEAM LEADER OF DATABASE ENGINEERING, BWIN.PARTY Secure & available

19. Why Microsoft for highest security standard Identity management Information protection & compliance Cross-premises Multi-device Rapid lifecycle Any data, any size Active Directory Secure & available

20. Support growth by boosting speed and availability Multi-device Rapid lifecycle Any data, any size • Business benefits • 99.999% availability • Boosted productivity • Increased control • Full compatibility “Microsoft gives us an integrated high-availability and disaster recovery solution that delivers around-the-clock data access and fast performance for less money.” FABIO CATASSICHIEF TECHNOLOGY OFFICER, MEDITERRANEAN SHIPPING COMPANY Secure & available

21. Modern applications enabled by Cloud OS support business growth Multi-device Customer Rapid lifecycle WindowsAzure ServiceProvider 1 CONSISTENTPLATFORM Any data, any size Secure & available MANAGEMENT DATA IDENTITY VIRTUALIZATION DEVELOPMENT

22. Modern platform for the world’s apps Customer WindowsAzure ServiceProvider 1 CONSISTENTPLATFORM

23. Call to action Try now Windows Azure Infrastructure Services 90-Day Free Trial Create 10 ASP. NET Windows Azure Web Sites for free Windows Azure Mobile Services Get Started Try out SQL Server 14 and in-Memory OLTP (Hekaton) Stay tuned on MPN new Modern Apps competencies coming out soon

24. Thank you @KindaRobCraft robcraft@microsoft.com