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FreeList

FreeList. When Traffic surges, why do FreeList Signups not soar? - Falcon Lake vs North Korea Explaining October’s increase in FreeList Sales. FreeList. Why focus on FreeList Sales cycle vs other efforts

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FreeList

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  1. FreeList When Traffic surges, why do FreeList Signups not soar? - Falcon Lake vs North Korea Explaining October’s increase in FreeList Sales

  2. FreeList Why focus on FreeList Sales cycle vs other efforts Should we think in terms of headcount & life-cycle rather than free list?

  3. FreeList What is the role of premiums in FreeList sales? What shifts should be made in pricing?

  4. Our overall conversion rate Sales / Visitors Pricing question continued… **The visitor-to-sale website conversion rate currently averages 2-3% for most ecommerce sites — BusinessInsider.com

  5. Paid List The struggle of going after Early Renewals

  6. Renewal Pool and Paid List Campaigns Before Likely After Likely Unlikely Unlikely

  7. Renewal Pool & Paid List Campaigns Paid List

  8. Paid List Is there a danger point in multi-year licenses relative to head count? The role of premiums in paid list sales

  9. Paid List Consider selling other products to the paid list including 3rd party? Example: “Buy a year of WSJ + STRATFOR together for $199 “

  10. Partnerships • Factors in Mauldin Success • Large email list • Similar audience (age, interest, education, online activity, income) • Already had consistent & frequent email schedule • Guru / endorsed our product • Cooperative - congruent goals • Ease of execution Why have all partnerships failed except for Mauldin?

  11. Partnerships Current partnerships that have promise… * Their images have already been generating significant traffic and FL signups * From PR perspective, not direct sales

  12. Partnerships An international partnership program

  13. Walkups Recent Changes: Adding Subscribe to TopNav  Changing Premium to Next Decade 50% off Banner Ad ($175/year)  5 dollar 7-day Trial renewing at $197

  14. Walkups Legend Subscribe in TopNav Top Right Button Adding Subscribe to TopNav

  15. Testing Prices Walkups Daily Sales at $175

  16. Testing Trials and Renewal Rates Walkups (membership at $349/year) (membership at $197/year) • average 14 new Trials / week • Approx 65% of Trials Stay • Generates $13k / month • Need 2x as many Trials to • make up for lower price

  17. Walkups Why we don’t get more walkup sales…

  18. Walkups Should we put Walkups at the center of our efforts?

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