1 / 13

“ The Editor in the Digital Era”

“ The Editor in the Digital Era”. Tony Gallagher Editor The Daily Telegraph. Innovation: Condition for survival. Survival of newspapers is dependent on ability to evolve. Five fundamental changes to journalism. Multimedia as well as text Real-time coverage Relationship with readers

hiero
Download Presentation

“ The Editor in the Digital Era”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “The Editor in the Digital Era” Tony GallagherEditor The Daily Telegraph

  2. Innovation: Condition for survival Survival of newspapers is dependent on ability to evolve

  3. Five fundamental changes to journalism Multimedia as well as text Real-time coverage Relationship with readers Data influencing decisions Digital packaging and distribution

  4. 1 - Multimedia Era: New forms of journalism 20th-century article: Headline, text, picture 21st-century article: Headline, text, multiple pictures, video, graphics, readers’ contributions, live blog Editor’s job is to select the media that best tells the story

  5. 2 – Real-time coverage 20th-century: Single deadline 21st-century: Reporting live as events unfold Headline Multimedia Summary points Tweets Chronology

  6. 3– Reader interaction 20th-century: We wrote, they read 21st-century: Conversation with readers and between readers Telegraph.co.uk is a social network with more than 20,000 daily comments E-poll Ratings Reader comments Sharing

  7. 4– Data increasingly drives decision-making Daily data on stories: What’s hot today? Chartbeat, Google, Twitter Monthly data on audience traffic: Are we meeting our targets for subscription, advertising? Quarterly trends data: How are we faring on mobile, tablets, desktop? How are our journalists faring? Data analysis team sits at the heart of our newsroom

  8. 5– Packaging and distributing journalism for digital platforms 20th-century: Newspapers 21st-century: Newspapers, computer screens Digital designers and developers are new rockstars Mobile Flipboard: Telegraph PM Tablet Desktop

  9. The 21st-Century Editor • Values multimedia as much as words • Real-time: Heightened sense of urgency • Sees readers as part of a story: contributors and distributors • Draws insight from data • Cares as much about journalism on screens as in newspaper • But fundamental role doesn’t change: great narrative

  10. Daily Digital Journalism • Articles: 600 a day, up from 50% from three years ago • Video: 40 a day • Picture galleries: 25 a day • Blogs: 25 a day • Breaking news blogs: 5 a day • 75% of newsroom output is website only

  11. The Big Story: Margaret Thatcher, April 8 • Big guns: Boris Johnson, Charles Moore, Allison Pearson, Anne Applebaum, Cecil Parkinson, David Owen, Michael Forsyth • Big story: 10-part obituary, Charles Moore serialisation • Multimedia: 75 articles, 26 commentators, 19 videos, 8 picture galleries, 3 graphics, live blog • Books: On iPad and Kindle the same week • Special edition: Weekend magazine dedicated to Thatcher • More than 3.5 million people visited our website and a further 1.2 million read the newspaper

  12. The Future of our Newsroom • Seven-day publishing across digital and print • New editorial skills: Video, graphics, live blogging • Data skills: Enhanced capability around audience data • Design and software: A new creative hub

More Related