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Tourism & Hospitality Marketing

Tourism & Hospitality Marketing. Tamer Zakaria , HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute. Lec.7. Tourism and Hospitality Products & Internal Marketing. Outlines. What Is a Product? Product Levels.

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Tourism & Hospitality Marketing

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  1. Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute

  2. Lec.7 Tourism and Hospitality Products & Internal Marketing Tourism & Hospitality Marketing Tamer Zakaria

  3. Outlines • What Is a Product? • Product Levels. • Hotel Products. • Hotel Services. • Hotel Facilities. • Product Life-Cycle. • Internal Marketing. • The Internal Marketing Process. Tourism & Hospitality Marketing Tamer Zakaria

  4. What Is a Product? • A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. • It include physical objects, service, places, organizations, and ideas. Tourism & Hospitality Marketing Tamer Zakaria

  5. Product Levels • Core product. • Facilitating products (check-in & check-out). • Supporting products (health club & fitness center). • Augmented products (accessibility, atmosphere, customer interaction with the service organization, customer participation, and customers’ interaction with each other). Tourism & Hospitality Marketing Tamer Zakaria

  6. Hotel Products • Rooms. • Food. • Beverage. • Meeting space. Tourism & Hospitality Marketing Tamer Zakaria

  7. Hotel Services • Guest amenities. • Housekeeping services. • Guest services (Bell service/Airport pick-up service). • Business center. • Laundry- valet service. • Concierge service / parking-valet. • 24-hours food service. • Room service. • Recreational services (Discotheque / swimming pool / health club). • Entertainment services (Night club). Tourism & Hospitality Marketing Tamer Zakaria

  8. Hotel Facilities • Recreational facilities (Diving center/ out-door recreation). • Entertainment facilities (Cinema/ theater/ casino). • Retail stores. • Bank. • Beauty center / barber. • Bookstore. • Car rental arrangements. • Flower shop. Tourism & Hospitality Marketing Tamer Zakaria

  9. Product Life-Cycle • Product development. • Introduction. • Growth. • Maturity. • Decline. Tourism & Hospitality Marketing Tamer Zakaria

  10. Internal Marketing • Internal Marketing is marketing by a service firm to train effectively and motivate its customer-contact employees and all the supporting service people to wok as a team to provide customer satisfaction. Tourism & Hospitality Marketing Tamer Zakaria

  11. The Internal Marketing Process • Establishment of a service culture. • Development of a marketing approach to human resource management. • Dissemination of marketing information to employees. Tourism & Hospitality Marketing Tamer Zakaria

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