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Building IP Education Partnerships & Alliances. Outreach IP Education. Small team Tight budget Ambitious goals: Raise IP awareness and understanding through smart IP educational resources; Gain data to access and monitor IP awareness among NZ SMEs, and
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Outreach IP Education • Small team • Tight budget • Ambitious goals: Raise IP awareness and understanding through smart IP educational resources; Gain data to access and monitor IP awareness among NZ SMEs, and Embed IP in the NZ National Curriculum.
Starting point Building partnerships & alliances Understanding target audience wants & needs, and discovering gaps Training community based business assistance providers & educators Extending audience reachand gaining new contacts
IP Education Partnerships • Effective communication networks • Proactive members • Commercial perspective • Share our objectives
Networking • Sponsorships • Memberships