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Silver

Silver. An online resource for seniors Adam Bowser. Silver. Yahoo! Silver. Yahoo! Silver will be the most comprehensive and easiest to use online resource available for seniors. Advantages: Ease of use “One-stop shopping”

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Silver

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  1. Silver An online resource for seniors Adam Bowser

  2. Silver Yahoo! Silver • Yahoo! Silver will be the most comprehensive and easiest to use online resource available for seniors. • Advantages: • Ease of use • “One-stop shopping” • Partnerships with retirement communities, advertisers, experts, etc. • Strength of the Yahoo! brand & resources • Targeted audience (55+)

  3. Silver Services • Provide users with a focused website of content pertinent to their demographic • Allow user to create a personal profile to allow Yahoo! to customize the sites content and cater to their interests • Users will be able to navigate to various specialized areas: • Health and Wellness section to provide information on the newest trends and ways to lead a healthy and vibrant lifestyle. • Entertainment section covering industry news and providing portals to access users favorite sources of entertainment such as movies, music, theatre, and sports • Travel section will cover vacation hotspots and provide information for unique traveling opportunities from safaris to cruises • Shopping section will include information on the latest products and discounts available to the 55+ demographic • Links to expert blogs will be available covering topics such as healthcare, traveling, consumer advice etc.

  4. Silver Source of Content • Content would come from other senior-targeted sources such as: • Retirement Living Television • Partner with RLTV to stream their videos and link their website • Stream news feeds provided by CNN, MSNBC, and local news • Stream news and entertainment radio from satellite sources already available • Healthcare information from sites such as WebMD • Expert blogs from the travel and health industries to provide the latest updates and insights to our users • Yahoo! casual games • Chess, Checkers, Hearts, Spades, etc • Allow users to play other users and develop online friendships

  5. Silver Business Model • Constantly growing senior population • Concentrated demographic for targeted ads • Seniors make up 15% of online community, this number will only increase

  6. Silver Expenses & Revenues • Website development, market research, cross-channel marketing, business partnerships and regular site maintenance • Ad-based revenue: 15% online are seniorsYahoo total ad revenue: $5.257 billion Incremental assumption of total ad revenue.

  7. Silver Marketing/Advertising Strategy • Radio • TV • Price is Right, Jeopardy, Antique Roadshow • Print • AARP, Good Life, Living Well • Emails to current Yahoo users • Ads in other sections of Yahoo

  8. Silver Marketing/Advertising Strategy • Partnerships with retirement communities • Communities get listed and advertised on Yahoo • Yahoo gets targeted exposure through training and promotional programs within the communities

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