60 likes | 141 Views
Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by:. STATION LOGO HERE. Endorsement package. Bob Buchmann. “It's an honor and a thrill to be side by side with Coe Lewis doing mornings in this damn near perfect town … in San Diego at the KGB!”
E N D
Power of the Spoken Word Endorsement Campaign Prepared for: Prepared by: STATION LOGO HERE
Endorsement package Bob Buchmann “It's an honor and a thrill to be side by side with Coe Lewis doing mornings in this damn near perfect town … in San Diego at the KGB!” In his teenage years Bob could be found with a soldering iron in hand, and built a 100 watt pirate station in Dix Hills, New York. A FCC visit to his parent's house ended the fun 3 months later. After college and for the next 20 years (almost to the day) Bob was the WBAB/Long Island VP/Programming and Morning DJ. In 2008, Bob got hired as Program Director and Afternoon DJ at KLOS, to the north in LA. Bob has been involved with several charities in the past including “Charity Begins At Home”; March of Dimes Long Island and was a telethon host of the “Arthritis Foundation Long Island”, along with being an advisory board member of the “Thomas Hartman Foundation for Parkinson’s Research”. Bob loves skiing, wind-surfing and loves to travel and enjoys casinos. He has endorsed may types of car brands, solar and pharmaceutical products and various television shows. You can now listen to Bob in the mornings on the Bob & Coe morning show on the 101.5 KGB FM! Together, Bob and Coe share their love of San Diego and what’s happening here with their audience. Bob Buchmann Mornings KGB-FM M-F 6a-10a STATION LOGO HERE
Endorsement campaign Bob Buchmann endorsement program is a 26-week campaign including the following elements: On-Air Audio • {5} Bob Buchmann will do a :30 second live endorsement each day Monday-Friday 6am-10am. • (4) weekly :30 second commercials Monday-Friday 6am – 10am. • (5) weekly :30 second commercials recorded by Bob Buchmann to air outside of his show • (5) weekly :30 second commercials to air during evenings Monday-Sunday 7pm-12am • (5) weekend commercials to air Saturday-Sunday 5am-8pm
iHeart Radio Sponsorship • The launch of iHeart Radio has increased listenership via our station websites by 63%. iHeart Radio has enhanced and expanded the music experience beyond our on-air broadcasts. Our goal was to build a compelling, fully integrated radio service, with the best music, entertainment, information, sports that we knew our listeners loved, and make it available wherever our listeners are. • Key benefits to iHeart Radio include: • Improved programming quality • Enhanced listening experience • More music and fewer stop-sets • Expanded digital audio offerings • As the exclusive sponsor of this “more music,” you will receive: • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • 20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration STATION LOGO HERE
26 Week Program Summary ENDORSEMENT DELIVERABLES • 5 weekly :30 second endorsement commercials airing in the premium first position– 130 over 26 weeks • 19 weekly :30 second commercials to air throughout the week on KGB – 494 over 26 weeks • Each month Bob Buchmann will record up to 3 commercials to air outside of his broadcast daypart (M-F 6a-10a) IHEART MUSIC STREAMING SPONSORSHIP • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • 20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration Weekly Investment: $1,885 26-Week Net Investment: $49,010 Program requirements • Minimum 26 week campaign • Due to the nature of an endorsement campaign this is a non-cancelable agreement. Our talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.
26 Week Program Summary ENDORSEMENT DELIVERABLES • 5 weekly :30 second endorsement commercials airing in the premium first position– 130 over 26 weeks • 19 weekly :30 second commercials to air throughout the week on KGB – 494 over 26 weeks • Each month Bob Buchmann will record up to 3 commercials to air outside of his broadcast daypart (M-F 6a-10a) DIGITAL ASSETS • 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month • 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month • 20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month • (75,000) ROS 728x90 and 300x250 banner ads for full integration Weekly Investment: $1,885 26-Week Net Investment: $49,010 Program requirements • Minimum 26 week campaign • Due to the nature of an endorsement campaign this is a non-cancelable agreement. Our talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.