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Find Needs. Dr.-rer.nat. Ir. Yuswan Muharam, M.T. REFERENCE. Chemical Product Design - Toward a Perspective Through Case Studies, Ng, 2007 Design and Development of Biological, Chemical, Food and Pharmaceutical Products, Wesselingh, 2007 Product Design and Development, Ulrich, 2004
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Find Needs Dr.-rer.nat. Ir. Yuswan Muharam, M.T.
REFERENCE • Chemical Product Design - Toward a Perspective Through Case Studies, Ng, 2007 • Design and Development of Biological, Chemical, Food and Pharmaceutical Products, Wesselingh, 2007 • Product Design and Development, Ulrich, 2004 • Product and Process Design Principles, 2nd Ed, Seider
TAHAP DESAIN PRODUK KIMIA • Identifikasi Kebutuhan Konsumen • Tetapkan spesifikasi produk • Ciptakan konsep-konsep produk • Pilih konsep(-konsep) produk • Formulasi produk (skala lab) • Flowsheeting • Estimasi biaya • Penentuan alat • Scale-up
Sustaining Changes A twenty-year old Attica window Fogging due to condensation of water vapour between the two glass layers
Sustaining Changes Construction of Attica windows
Sustaining Changes Project scope for the Attica improvement
Sustaining Changes The steps to assessing the customer needs.
Sustaining Changes Customer statement list (shortened)
Sustaining Changes Grouping of the needs (shortened)
Sustaining Changes • Rank needs: 1. undesirable 2. not important 3. nice to have 4. highly desirable 5. essential Grouped list of needs (shortened)
convection Disruptive Changes A disruptive proposal: vacuum windows more expensive less attractive?
Disruptive Changes Problems of any investor
Disruptive Changes Suggestions with disruptive ideas
Specify the Product Dr.-rer.nat. Ir. Yuswan Muharam, M.T.
SPESIFIKASI PRODUK • Spesifikasiproduk: • Mengubahkebutuhanmasyarakatmenjadibesaran yang dapatdiukur (kuantifikasi)
List of Needs List of needs with ranks
List of Metrics A matrix of needs and metrics
Using Models Two technical models of toothpaste
Using Models Comparing different designs (economical design)
Looking Back • Apakah produk Anda terbaik? Jika tidak, dan Anda tidak dapat memperbaikinya hentikan! • Apakah pasar produk terbaik? Jika ya teruskan!
Create Concepts Dr.-rer.nat. Ir. Yuswan Muharam, M.T.
Bio-fouling of Ships First set of specifications
Creating Concepts The method for creating concepts
Splitting (Decomposing) • Splitting: • to split the problem into sub-problems • to analyse sub-functions. Splitting a problem by splitting its name
Splitting (Decomposing) What happens on a non-protected ship?
Splitting (Decomposing) Getting ideas from the current method
Searching for Existing Ideas • Sources (external information): • Lead users– customers who are ahead of others in exploiting the limits of your products • Experts (consultants or university people), • Patent literature, • Open literature, • Meetings (trade fairs or symposia), • Products and product descriptions from the competition.
Forming New Concepts • Guidelines: • Suspend judgement on ideas in this stage • Do not criticize • Welcome daft ideas as these often lead to other ideas • Use graphical and physical media such as blackboards in group sessions. • Trick: • to avoid vertical thinking (use lateral thinking)
Forming New Concepts Using lateral thinking
Using Concept Trees Concept tree of existing anti-fouling concepts