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13 June 2012 Perth W Australia

Consumer Protection WA Strategy Workshop. 13 June 2012 Perth W Australia. Our Changing World 2012 Trends Pushing CP’s Future. Annimac / Anni Macbeth Futurist www.annimac.com.au.

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13 June 2012 Perth W Australia

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  1. Consumer Protection WA Strategy Workshop 13 June 2012 Perth W Australia Our Changing World 2012 Trends Pushing CP’s Future Annimac / Anni Macbeth Futurist www.annimac.com.au

  2. the future is now c3/5/2012 www.annimac.com.au www.annimac.com.au 2

  3. We can live in quantum worlds Flitting between parallel universes at whim Never before possible www.annimac.com.au

  4. National Geographic Aug 2011 c3/5/2012 www.annimac.com.au www.annimac.com.au 4

  5. 1970 Exponential speed of change www.annimac.com.au 5

  6. www.annimac.com.au

  7. Climate Change www.annimac.com.au

  8. Rising sea levels Mandurah 2009 Plus 1.1 metres Bunbury 2009 Plus 1.1 metres www.annimac.com.au

  9. Mandurah 2050? www.annimac.com.au

  10. Population vs Resources www.annimac.com.au 10

  11. Resource Use Oz : Smaller families More houses www.annimac.com.au

  12. Grounded – no fuel Peak Oil Petroleum based products > 7K items Queue for petrol - California www.annimac.com.au 12

  13. Global Financial Crisis : Shifting Economic Power DECLINING POWER INCREASING POWER www.annimac.com.au

  14. Technology & human values www.annimac.com.au 14

  15. Power & Speed of Social Media : A Lesson Dave Carroll vs United Airlines protest song on YouTube : 150 000 hits in 1 day 500 000 hits in 3 days 5 million hits in 4 wks United Breaks Guitars www.youtube.com/watch_popup?v=5YGc4zOqozo www.annimac.com.au 15

  16. Retail www.annimac.com.au

  17. Technology drives Generational Differences www.annimac.com.au 17

  18. Baby Boomers 1945 – 60 50 – 65 Generation X 1960 – 75 35 -- 50 DotComs ( Y ) 1975 – 90 20 -- 35 Ferals 1990 – now to 20 Wikipedia Generation X 1960 – 1980 30 – 50 Generation Y 1980 – 2000 10 -- 30 Our Generations Approx age now www.annimac.com.au

  19. Younger means faster I’m never having kids. I hear they take nine months to download. www.annimac.com.au

  20. Baby Boomer www.annimac.com.au

  21. Baby Boomer Consumers / Employees • Need or Want • relationship continuity • personal organising • safe familiar experiences • positive group identity • status figure / authority expert www.annimac.com.au

  22. Gen X www.annimac.com.au

  23. Gen X Consumers - Employees • Need or Want • choices flexibility • short term results • complete – stand alone projects • skills oriented • virtual presence • demand quality of experience www.annimac.com.au

  24. Gen X Dog www.annimac.com.au

  25. Gen Y www.annimac.com.au

  26. Gen Y Consumers / Employees Need or Want • Passionate – value driven • Team + personal relationships • Short term fast involvement • Multi channel activities • choices no spin • very short term goals • flexibility innovation • real positive outcomes www.annimac.com.au

  27. Gen Y Customers / Employees • Go to their world • Short fast specific communications • No Spin • What why for whom when • Actions In the Now • Expect intuitive response • Ask them to network www.annimac.com.au

  28. Susie 10 is living in 4 or 5 worlds simultaneously www.annimac.com.au 28

  29. Only one world has no limits or boundaries Only one world never separates play & work Only one world has no isms racism ageism sexism ethnicism tribalism Why people prefer the Virtual World www.annimac.com.au

  30. Virtual World • for consumers can be • anonymous • evaporative • unregulated • addictive • invasiveCaveat emptor ! www.annimac.com.au

  31. www.annimac.com.au 31

  32. Thank you contact me www.annimac.com.au www.annimac.com.au

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