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Authoring Interactive Content

Authoring Interactive Content. Maarten Heilbron October 16, 2002. Bell ExpressVu. Launched September 1997 wholly owned by BCE All digital service, over 300 channels 2 to 3 times more than cable 1.2 million subscribers Canada’s 4th largest BDU. Interactive Platform. OpenTV

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Authoring Interactive Content

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  1. Authoring Interactive Content Maarten Heilbron October 16, 2002

  2. Bell ExpressVu • Launched September 1997 • wholly owned by BCE • All digital service, over 300 channels • 2 to 3 times more than cable • 1.2 million subscribers • Canada’s 4th largest BDU

  3. Interactive Platform • OpenTV • iTV services launched September 2001 • Echostar STBs (3100, 5100) • 370K interactive subs* • Performance exceeds expectations * according to Broadband Bananas

  4. Interactive Applications • One-way, broadcast distribution • communication protocols in development • Virtual channel services • Valuable and fun

  5. Development Environment • Standard OpenTV SDK • SDK (U$ 5,000 + U$ 1,000) • Streamer (U$ 9,000 + U$ 1,500) • Target Decoder (Pace STB) (U$ 2,000)

  6. Development Environment • Development Lab (simplified)

  7. Launch Pad

  8. i Weather

  9. LudiTV Games

  10. i Trivia

  11. i Horoscope (coming November 11)

  12. Process • Definition • Market Research, Business Plan • Design and Prototype (4-8 weeks) • Functional Requirements • Usability Testing • Development (2-6 months) • Testing (3-4 weeks) • Deploy

  13. Contact mheilbron@expressvu.com 416 383 6590

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