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Partnerships

Topic. Partnerships. Kim Neidermyer Marketing Manager Naperville Public Library. NPL. About NPL. Suburban, municipal library located 28 miles west of Chicago Three locations serving 142,000 residents 2 million visitors annually Annual circulation of 4 million Holdings of 800,000 items.

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Partnerships

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  1. Topic Partnerships Kim NeidermyerMarketing ManagerNaperville Public Library

  2. NPL About NPL • Suburban, municipal library located 28 miles west of Chicago • Three locations serving 142,000 residents • 2 million visitors annually • Annual circulation of 4 million • Holdings of 800,000 items

  3. Definition What is a partnership? An agreement between the Library and another organization (or business)for the purpose of providing educational or enrichment programs or services to our community. • Partners must be unbiased • Must fit NPL’s mission

  4. Benefits Why partner? • Expand library’s mission of serving our community • Mutually beneficial / pool resources • Builds community relations / rapport • Offer unique free programs to our community • Provides a way to meet the changing needs of our community • Serves as a support for large initiatives • Potential to reach larger audience

  5. Gaining Community Support Developing partnerships • Define initiative goals & partnership goals • Invite key potential partners to a breakfast or lunch meeting • Explain the “Clear” scope of initiative • Outline ways in which organizations could participate • Explain mutual benefits to partners • Implement plan / initiative

  6. About HWW A year long community-wide initiative educating the Naperville community about physical and financial literacy

  7. Inception How HWW started • Alice Wood, Wealth Watchers Foundation • High debt / stress related health issues • Outlined HWW initiative • Invited key community organizations to a breakfast • Wrote a press release seeking specific partners and announcing initiative • Hosted a kick-off event

  8. Planning Characteristics • Community Driven: led by library, but involving diverse businesses and organizations • Simple: use existing resources, expertise, and programs • Recognizable Brand: logo and slogan • Scalable: can be duplicated in libraries of all sizes and budgets

  9. Plan Outline of HWW Initiative Planned Activities at NPL: 1. Journals to document and monitor daily/weekly /monthly goals 2. Kiosks to access resources on health and finance 4. An Internet page hosted by the Library to share relevant partnership and community information, links, and blogs 5. Monthly drawings for prizes 7. Offered a series of health and financial programs to include lectures and workshops 8. Kickoff / final event Ways To Partner: 1. Host an event/information session at your location 2. Cross promote your health or financial programs with Healthy, Wealthy, & Wise 3. Offer a speaker to present at the Library 4. Help us promote this year-long program

  10. Implementation Kickoff Event • Partner Booths • Interactive • Give-Aways • Activities • Refreshments • Keynote Address

  11. Implementation Website

  12. Implementation Themed Library Cards

  13. Implementation Proclamation

  14. HWW Partners Partners Live Smart International Anderson’s Book Store City of Naperville CorePower Yoga Dick’s Sporting Goods DuPage Children’s Museum EcoGym Edward Hospital Fox Valley Institute Health on Earth Law Office of David Boone Lifetime Health and Wellness Literacy DuPage Loaves & Fishes Massage Envy Spa Naper Settlement Naperville Bank & Trust Naperville Park District Soccer Shots Whole Foods Naperville YMCA

  15. Results Partners = 21Programs = 125Attendance = 1,025Media = 26 articlesProclamation from CityGrant from CityCommunity and media recognitionBuilt relationships

  16. Goals Tips for Successful Partnerships • Be realistic about what you and your partners can accomplish / resources • Communicate regularly to discuss problems and opportunities • Promote continuously • Ensure your funding / relationships before you begin • Clearly define your scope • Acknowledge partners

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