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Realtime Integration between ATG, Fusion Distributed Order Orchestration and ERP

Realtime Integration between ATG, Fusion Distributed Order Orchestration and ERP. Mark Carson – Directory Product Strategy Kaushik Saha - Senior Consultant, Tata Consultancy Services Indrani Das - Senior Consultant, Tata Consultancy Services. Program Agenda. Commerce Trends & Challenges

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Realtime Integration between ATG, Fusion Distributed Order Orchestration and ERP

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  1. Realtime Integration between ATG, Fusion Distributed Order Orchestration and ERP Mark Carson – Directory Product Strategy Kaushik Saha - Senior Consultant, Tata Consultancy Services Indrani Das - Senior Consultant, Tata Consultancy Services

  2. Program Agenda • Commerce Trends & Challenges • Distributed Order Orchestration Overview • TCS Orchestrated Order Fulfillment Solution

  3. Trends That Shape Commerce Today Pervasive Personalization Cloud The Mobile Consumer Social & Commerce Expansion – Brand and Geo Operational Optimization Consistent Experience B2B Adoption [Industrial, CPG]

  4. Commerce Anywhere • Expanded assortment and endless aisle capabilities by marrying online and store assortments • Provide the customer with a consistent view of product & inventory across all touch points and throughout the entire buying process • Ability to pool inventory and balance commitments • Near real-time updates to orders & inventory across execution systems; execute at the speed that customers expect • Insights into both source of demand and fulfillment location to drive optimal replenishment and allocation decisions • Challenges and Opportunities

  5. Priorities in Commerce Anywhere Fulfillment “Value of Processes to your Omni-Channel Strategy” Source: RSR, Omni-Channel: 2013 Benchmark Report

  6. Need To Optimize Inventory Utilization Across Channels • 38% of retailers lack the software capabilities and integration necessary to offer omni-channel fulfillment Retailers maintain an average of 4different types of selling channels Source: Supply Chain Management Review 2013 Order Fulfillment Survey

  7. Siloed Processes And Systems Impede Cross-Channel Operations • 60% of high growth retailers feel their systems & processes are too channel specific and order management systems are not integrated across channels Source: Retail Fulfillment 2012 Benchmark Report - RSR

  8. Leveraging Store Inventory Increases Efficiencies • 22% Only of retailers leverage their store inventory to fulfill online orders Source: Supply Chain Management Review 2013 Order Fulfillment Survey

  9. Integrating Touchpoints is Key Only8%of retailers believe that their consumers receive an “excellent” consistent experience across all touchpoints Source: Oracle Retail E-Commerce Trends for 2012 Research Study, February 2012

  10. Customer Interaction Spans Channels Store Shop Direct Commerce CUSTOMER Catalog Call Center Mobile Commerce Multiple. Diverse. Simultaneous.

  11. Pooling of Inventory and Fulfillment Capabilities Store Fulfillment Network STORES NATIONAL DC Shop Direct Commerce REGIONAL DC CUSTOMER Global. Distributed. Disconnected. Catalog Call Center CONSUMER DC VENDOR Mobile Commerce

  12. Omni-Channel Processes Store Fulfillment Network STORES NATIONAL DC …& Take-with Shop Direct Store Pickup Commerce REGIONAL DC CUSTOMER Home Delivery Catalog Call Center CONSUMER DC VENDOR Mobile Commerce Real-time. Seamless. Optimized.

  13. Today’s Solution Landscape Store Fulfillment Network Lack of Standards Inconsistent User Experience Custom Point Integrations Siloed Processes Monolithic App Deployment Slower Time to Market STORES STORES NATIONAL DC Increased Inventory Shop Direct Commerce Increased Order Cycle Time REGIONAL DC CUSTOMER Decreased Order Accuracy Catalog Call Center Increased Time to Revenue CONSUMER DC VENDOR Mobile Commerce Falling Customer Satisfaction

  14. Program Agenda • Commerce Trends & Challenges • Distributed Order Orchestration Overview • TCS Orchestrated Order Fulfillment Solution

  15. Commerce Anywhere Fulfillment Architecture Store Web Services Web Services Fulfillment Network Process Enablement Rules-Based Order Orchestration STORES NATIONAL DC Shop Global Order Promising Direct Commerce REGIONAL DC Information Enhancers CUSTOMER BI MDM Catalog Declarative Integration Call Center Task Modeling & Interfaces COMMERCE DC VENDOR Transformation & Data Enrichment Mobile Commerce

  16. Commerce Anywhere Customer Master Commerce Platform Product Master Commerce • The Overall Solution Components Search & Navigation Marketing Vendor(s) Call-Center Page Layout Management Customer Loyalty Personalization Social Price Management Content Management Order Orchestration Sales Audit Kiosk Community Content Warehouse Management Merchandise Management Marketing Content Point of Service Invoice Matching Store Inventory Management Financials Shipping Provider Payment Provider

  17. Key DOO Solution Components Business Rules PROACTIVE EXCEPTION MANAGEMENT Business Process Order Promising CHANGE MANAGEMENT

  18. Why is Fusion DOO Better & Different? Rules based & configurable. Add new processes, channels, and fulfillment methods Create a unified customer & user experience without replacing existing systems Make Existing Solutions Better Accelerate Your Ability to Change An Application, Not a Toolkit Standards Based Other solutions require custom development with high risk & high TCO • Deliver relevant technology with the lowest cost of ownership.

  19. Program Agenda • Commerce Trends & Challenges • Distributed Order Orchestration Overview • TCS Orchestrated Order Fulfillment Solution

  20. TCS at-a-glance 45+ Years in business 11.6B Annual revenues FY 13 3.165 Billion US$ in Q1-FY14 revenues 277,586 Employees 118 Employee nationalities 46 Countries where TCS has presence

  21. Industry capabilities: Retail practice • Resources • Deep industry knowledge and experience • Global workforce of 26,000 in Retail unit • Revenue • $ 1.5 billion in FY 13 • Among the top 5 service providers for Retail • Clients • 8 of top 10 US retailers • 6 of top 10 UK retailers • Services • Consulting • Development & implementation • BPO & management services • ITIS • Assurance services TCS Global Network Delivery Model UK Budapest, Hungary Santa Clara, US Cincinnati, US Guadalajara, Mx India China Mexico City Uruguay Australia

  22. TCS Enterprise Solutions Oracle practice Highest level of partnership 20+ Years in Enterprise Solutions 18,000+ Oracle Technology Consultants 6,000+ Oracle Certified Consultants 300+ Fusion Application Consultants Innovation Center Mobility, Cloud, Big Data, Fusion Apps, Exastack

  23. Orchestrated order fulfillment solution • A solution for retailers enabling • Cross-channel integration • Global inventory visibility • Rule driven order orchestration • Central fulfillment monitoring

  24. How does the solution help retailers • Cross channel integration • Enables order anywhere pick up / return at store • Enables order anywhere and ship to home address • Global inventory visibility • Enables better utilization of inventory • Enables accurate scheduling • Rule driven orchestration • Enables proximity sourcing • Achieves operational optimization by reducing order handling costs • Central fulfillment monitoring • Provides accurate order status • Enables proactive exception management

  25. System context diagram Order capture channels Mobile Store Web Store: Oracle Commerce Web Store Call Center POS Others Order Details & Order Status Orchestration Engine Orchestration Engine: Fusion Distributed Order Orchestration Mobility Platform: Oracle ADF Mobile Mobility Platform Scheduling Engine Scheduling Engine: Fusion Global Order Promising Schedule, Reserve, Inventory, Ship Details SIM RMS WMS ERP: Fusion Material Management ERP Others Order Fulfillment systems Apps for Demo Oracle Stack Non Oracle

  26. Demo scenario: Order on web and pick up at store Web store operation Physical store operation Order is settled / completed Store associate picks order Customer checks availability Customer confirms order Customer browses web-store Customer visits store

  27. Solution Demo

  28. Solution benefits • Provides a single repository of orders across channel enabling cross channel commerce • Ensures better utilization of inventory • Improves on time delivery through more accurate order promising • Supports operational optimization in terms of reduced order handling costs • Enhances customer satisfaction

  29. How we created the solution

  30. Fusion Applications Oracle Weblogic Server Web center BI SOA ADF BPM ODI Oracle Fusion Application Product Family PROCUREMENT SUPPLY CHAIN MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT HUMAN CAPITAL MANAGEMENT PROJECT PORTFOLIO MANAGEMENT FINANCIAL MANAGEMENT GOVERNANCE, RISK & COMPLIANCE FUNCTIONAL SETUP MANAGER FUSION APPLICATION CONTROL Oracle Identity Management ORACLE INTERNET DIRECTORY ORACLE VIRTUAL DIRECTORY ORACLE ACCESS MANAGER ORACLE IDENTITY MANAGER Oracle Database OID SCHEMA IAM SCHEMA DATABASE CONTROL APPLICATIONS SCHEMA

  31. Fusion Applications: Terminologies Oracle Weblogic Server Web center BI SOA ADF BPM ODI Oracle Enterprise Repository: Provides a common catalog of all technical information, searchable using different mechanisms. Oracle Fusion Application Product Family PROCUREMENT SUPPLY CHAIN MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT HUMAN CAPITAL MANAGEMENT PROJECT PORTFOLIO MANAGEMENT FINANCIAL MANAGEMENT GOVERNANCE, RISK & COMPLIANCE FUNCTIONAL SETUP MANAGER Functional Setup Manager: Single user interface for performing all tasks related to Oracle Fusion Applications setup after installation. FUSION APPLICATION CONTROL Oracle Identity Management Enterprise Manager (EM): Web browser-based, graphic user interface used to monitor and administer Oracle Fusion Applications and Oracle Fusion Middleware components. ORACLE INTERNET DIRECTORY ORACLE VIRTUAL DIRECTORY ORACLE ACCESS MANAGER ORACLE IDENTITY MANAGER SOA Composer: Web-based application that allows working with Oracle Business Rules dictionaries and making runtime changes to domain value maps mainly used for cross references Oracle Database OID SCHEMA IAM SCHEMA DATABASE CONTROL APPLICATIONS SCHEMA Oracle Data Integrator (ODI): Provides an integration platform that can transform large volumes of data efficiently.

  32. Solution development lifecycle ODI & PLSQL 3 1 2 4 5 Functional Setup Manager SOA Composer & EM

  33. 1. Configure Fusion DOO & Material Management Enterprise, Business Units, Item and Inventory Organization Fusion DOO Fusion MM Define Enterprise Structure Define Source Systems Inventory Configuration • Order Capture, Orchestration and Planning, Fulfillment Systems • Define Sub-inventory, picking rules Define Orchestration Process Shipping Configuration • Pick wave release rule, Ship confirm rule • Shipment Define Order Promising rules Migrate Items • Sourcing Rule, ATP Rule • SKUs from ATG Define Schedule for Data Collection • Item availability by org, supply information by org

  34. 2. Build cross references Reference data A • UOM: Code, Name • Currency: Code, Name • Payment Term Select DVM from SOA composer C Execute service B CollDataLoadService Edit domain value mapping processUnitOfMeasureLBO processCurrenciesLBO processOrderManagementCodesLBO

  35. 3. Build connector services Oracle Enterprise Repository Oracle JDeveloper 3a 3b 3c 3d Functional & Technical Design Oracle Enterprise Manager

  36. 3a. Discover out of the box services FUSION SCM INSTANCE Oracle Weblogic Server Web center SCM HOST 1A ORACLE HTTP SERVER BI SOA ADF BPM ODI COMMON HCM FIN CRM Oracle Fusion Application Product Family SCM GOP PRC BI PROCUREMENT SUPPLY CHAIN MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT HUMAN CAPITAL MANAGEMENT PROJECT PORTFOLIO MANAGEMENT FINANCIAL MANAGEMENT GOVERNANCE, RISK & COMPLIANCE FUNCTIONAL SETUP MANAGER SCM HOST 1B IDENTITYMANAGEMENT FUSION APPLICATION CONTROL Oracle Identity Management ORACLE INTERNET DIRECTORY ORACLE VIRTUAL DIRECTORY ORACLE ACCESS MANAGER ORACLE IDENTITY MANAGER Oracle Database OID SCHEMA IAM SCHEMA DATABASE CONTROL APPLICATIONS SCHEMA

  37. 3a. Discover out of the box services FUSION SCM INSTANCE CRM APPLICATIONS OOTB Services SCM HOST 1A ORACLE HTTP SERVER Contract Management Ess App Contract Management App COMMON HCM FIN CRM CRMCommonServer CRM Analytics App CRM Common App LocationService CRM EssApp Customer App SCM GOP PRC BI PersonService CustomerAccountService SCM HOST 1B IDENTITYMANAGEMENT OOTB Services SCM MANAGED SERVERS ESS Server CostManagementServer GetOrderDetailsExternalService GlobalizationServer LogisticsServer GetOrderDetails SCMCommonServer ProductManagementServers SubmitTransformAssignLaunch AdvancedPlanningServer SOA Server SalesOrderOrchestrationService GetAvailabilityCheckSync

  38. 3b. Order Integration Connector service design 1 LOCATION FUSION KEY ATG KEY 2 3 PARTY FUSION KEY ATG KEY

  39. 3b. Sequence Diagram for ATG order submission Create Sales Order Flow Submit Sales Order from ATG Update Sales Order Status from DOO ATG DOO ATG Order Connector Service DOO Location Enrichment Service DOO Person Party Enrichment Service DOO Customer Account Enrichment Service DOO Decomp Transform Sales Order Service DOO Decomp Order Details Service DOO ATG Order Resp Publish Service DOO ATG Order Resp Subscribe Service CreateLocationReqMsg CreateLocationRespMsg Fusion DOO CreatePersonPartyAndSiteReqMsg CreatePersonPartyAndSiteRespMsg CreateCustomerAccountAndAccountSiteReqMsg CreateCustomerAccountAndAccountSiteRespMsg CreateSalesOrderReqMsg CreateSalesOrderRespMsg Order Response Queue GetSalesOrderDetailsReqMsg GetSalesOrderDetailsRespMsg PublishSalesOrderDetailsMsg

  40. 3c. Build order integration in JDeveloper DOO ATG Order Connector service DOO Location enrichment service DOO Person Party enrichment service DOO Customer Account enrichment service Remove duplicate account sites DOO Decomp Transform Sales Order Service DOOOrderConnectorServiceImpl DOO Decomp Order Details Service DOO ATG Order Resp Publish Service

  41. 3e. Test order submission from EM

  42. 4. Invoke service from ATG

  43. 5. Test order submission and fulfillment

  44. Recap Configure X-Ref Discover Extend Develop Design

  45. Resources Configure X-Ref Discover Pre-built integrations readily available between ATG and DOO Framework to quickly integrate DOO with any application In-depth knowledge in Fusion Apps & FMW Extend Develop Design

  46. Questions For more information, please contact: Indrani Dasindrani.das@tcs.com KaushikSahakaushik3.s@tcs.com Visit TCS at our Customer Experience Zone #811, Moscone South

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