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Pagination: Decisions Your Should Not Ignore ItsTheROI/SMX-West-2010

Pagination: Decisions Your Should Not Ignore ItsTheROI.com/SMX-West-2010.ppt. Jonah Stein. Assumptions. PageRank means SOMETHING Higher PR is better within domain PR 0 is better than graybar Graybar PR ~ supplemental index Not Cached Sucks. PR Flows To Your Fave 5 (or 8).

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Pagination: Decisions Your Should Not Ignore ItsTheROI/SMX-West-2010

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  1. Pagination: Decisions Your Should Not IgnoreItsTheROI.com/SMX-West-2010.ppt Jonah Stein JonahStein@Gmail.com

  2. Assumptions • PageRank means SOMETHING • Higher PR is better within domain • PR0 is better than graybar • Graybar PR ~ supplemental index • Not Cached Sucks ItsTheROI

  3. PR Flows To Your Fave 5 (or 8) ItsTheROI

  4. Pagination Example: Yahoo ItsTheROI

  5. Pagination Matters: Yahoo Page 2 ItsTheROI

  6. Cha Cha Category Page- PR4 ItsTheROI

  7. Cha Cha Category p-10 – PR2 ItsTheROI

  8. Cha Cha page 11 ItsTheROI

  9. GreatSchools.org Case Study ItsTheROI

  10. Geo – Driven Hierarchy • www.GreatSchools.org • www.GreatSchools.org/California • www.Greatschools.org/California/San-Francisco • www.Greatschools.org/California/San-Francisco/Preschools/ ItsTheROI

  11. Paginated Browse Pages • www.Greatschools.org/California/San-Francisco/preschools/ • http://www.greatschools.org/california/san-francisco/preschools/?p=2&pageSize=10 ItsTheROI

  12. 2009 Indexation- 10 Per Page 16 Pagination page ItsTheROI

  13. 2010 PR Distribution PageSize=25 Distribution of PR – Matches Prediction ItsTheROI

  14. PR Distribution- By Browse Page ItsTheROI

  15. PR Distribution- Link Position • Top link on page didn’t pass PR • Only PR 2 pages linked from P1 ItsTheROI

  16. 2009 Internal Links By Position- 10 Per Page ItsTheROI

  17. Link Position – Palo Alto • Top link on page didn’t pass PR • Only PR 2 pages linked from P1 ItsTheROI

  18. PR Distribution- By Browse Page ItsTheROI

  19. Hierarchical Distribution • Links in footer ItsTheROI

  20. Hierarchical Distribution ItsTheROI

  21. Hierarchical Distribution ItsTheROI

  22. 3rd Level Distribution 690 Indexed pages of 3560 movie reviews ItsTheROI

  23. 51 Individual Sitemaps ItsTheROI

  24. Takeaways • Use unique titles on pagination pages • Avoid using parameters for pagination • Less links per page means the links are more valuable • Hierarchical distribution works • Internal Links only pass 2-3 deep • Multiple sitemaps makes diagnostics easier ItsTheROI

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