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Business English: The Presentation of a Company

Learn how to effectively present a company, its products, and services. This educational material covers the key elements of a presentation and provides useful phrases and techniques. Suitable for business professionals and students.

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Business English: The Presentation of a Company

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  1. Výukový materiál zpracován v rámci projektu EU peníze školám Registrační číslo projektu: CZ.1.07/1.5.00/34.0208

  2. BUSINESS ENGLISH THE PRESENTATION OF A COMPANY

  3. Why to present a company? • To introduce a company or a firm • To introduce a new product • To introduce new services • To offer products, services etc.

  4. How to present a company? • A short talk • A tour of premises • A film, video, dvd or a slideshow

  5. Parts of presentations

  6. Welcoming people • Good morning and welcome to our presentation… • Good afternoon, I am delighted to see you here at… • Good evening, we are very pleased to be here and present our company…

  7. Introducing yourself • Who are you? • What is your company? • What is your position at the company? • My name is Neil Bradbury and I work in General Motors as a sale representative….

  8. Presentation itself • Presentation of a company, firm, product or services

  9. What should you use in your presentation? • A whiteboard • A video-recorder or a dvd player • A screen • A slide projector • An overhead projector • An extension lead

  10. What should you use in your presentation? • Films, pictures, slides • Graphs, charts • Samples of your products • Catalogues, price lists

  11. Inviting questions • If you have any questions, ask me… • And now it´s time for your questions…. • Is there anything you would like to ask me…? • Please, feel free to ask any questions…

  12. Thanking people • Thank you for your attention… • Thank you for coming… • Thank you for your time… • It was my pleasure to have a talk with you here at the presentation…

  13. Použitá literatura: Bočánková, M., Hedvábná, I., Kalina, M. 2004. Anglická obchodní korespondence. Ekopress, s.r.o Dyčková, J., Neumannová, O. 1998. English for bankers. RADIX, s.r.o Henderson, D., Streitwieser, V. 2006. Business English. Grada Publishing Jones, L., Alexander, R. 2003. New International Business English. Cambridge University Press Mackenzie, I. 1995. Financial English. Language Teaching Publications Měšťan, J. 2002. Anglický obchodní dopis se vzorovými dopisy. Nakladatelství JM Písek

  14. Použitá literatura: Radice, F. 1992. English for banking. Macmillan Publishers Skuch, E. 2005. Fit for Business English - Fráze. Grada Publishing Tilley, R. 2005. Fit for Business English – Korespondence. Grada Publishing Treger A. 2008. Inside the European Union. Leda s.r.o Abbs, B., Freebairn, I., Barker, Ch., 2003. New Snapshot Pre-Intermediate, Pearson Education Limited

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