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Likes Aren't Everything: How To Get The Most Out of Your Social Media

Learn how to boost engagement on social media with practical strategies and content ideas. Discover what works best, where to post, and how to measure success effectively. Get expert advice and tools to elevate your social media game!

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Likes Aren't Everything: How To Get The Most Out of Your Social Media

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  1. Likes Aren't Everything: How To Get The Most Out of Your Social Media Heartland Fall Forum: October 4, 2018

  2. Your Hosts ​Moderator: Holland Saltsman, The Novel Neighbor, St. Louis, MO Panelists: Tiffany Phillips, Wild Geese Bookshop, Franklin, INKelsey Hammond, Yellow Dog Bookshop, Columbia, MO

  3. social media • What’s working? • Why? • How you can make it work for you?

  4. Where Should I Post? Facebook & InstagramWhat type of post(s) receives the most engagement / likes?1) Photo 2) Story (pics or videos) * Links - to others content* LIVE Videos

  5. What Should I Post? What type(s) of content receives the most engagement / likes? • Bookish / Literary news / Reviews • Behind the scenes / bookstore & staff photos (store animals) • Sidelines and cartoons (tie) • Books

  6. FB LIVE Video Example Video link access: https://drive.google.com/file/d/1vFz_YPzhrXTnpwlWQCjABdxqO4jHfdc7/view?usp=sharing

  7. Why Are you Posting? What primary action do you want your audience to take with your social media posts? • Make a purchase • Come to store • Awareness

  8. Should I Spend money On Social Media? If you ever boost or pay for social media ads / advertising, what do you typically use it for? 1) Make a purchase 2) Come to an event (example?)

  9. Does Spending $ Work? Have you found success using PAID social media posts / ads? • A bit, not as much as I'd like • Only for raising awareness of events • We got some likes after boosting a pic of stickers we carry, but I don't know that it led to any sales. • Not Really

  10. What About Twitter? Great for Author Engagement & Relationship Building

  11. How Do I Make It Pretty (& Easy)? DIY Design Tools & Apps • Canva * • Word Swag • Ripl (videos) • Animoto (videos)

  12. But I Don’t Have Time . . . Planning & Managing - (to save your sanity) • Hootsuite • Buffer • Sprout Social • Later * • Gramblr Check out - https://sproutsocial.com/insights/social-media-scheduling-tools/

  13. How Do I Know If It’s WorkinG? Do You Measure Your Success? • Likes • Followers • Sales • Event traffic

  14. Who Else Can Help? Facebook Expert - https://www.marismith.com/ Instagram Expert - https://www.jennstrends.com/ Social Media Checklist for Events - https://nancysheed.com/ultimate-social-media-checklist-events/ Social Media tips - https://www.hootdesignco.com/blog/ SM Audience Stats- https://eieiomarketing.com/best-social-media/

  15. Ask Us Anything . . . Email or connect on social media: • holland@thenovelneighbor.com • tiffanylauderdalephillips@gmail.com • kelsey.w.hammond@gmail.com

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