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AXSES Specials Marketing. Marketing Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers. knowledge engineering. *engineering information & process for the knowledge based economy
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AXSES Specials Marketing Marketing Tourism with a Unique Travel Platform made for Tourism Operators12 years building technology for tourism suppliers knowledge engineering *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite
Knowledge engineering Specials Marketing (# 1 on MSN) . Distributed on Barbados.org BarbadosHolidaySpecial CaribbeanHolidaySpecial CaribbeanReservationCenter resort websites . :
Knowledge engineering Distribute globally: arcRes powered RSSfeeds . RSS, Really Simple SyndicationRSS feeds allow travelers to get latest specials mailed to them Travelers Subscribe to any RSS network. Other website also pick up the feedshttp://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml Deliver to cell phones With RSS users can directly receive content fed from publishers and other content creators. It is also a way of notifying publishers and other websites about newsworthy items.Eg: Google Blogs Alert for Barbados Delivered-To: whoever is on the Google Barbados alert list
arcRes Bookings engine powers all channels Knowledge engineering e-Specials – quotes, bookable Get quotes for specials . . Distribute globally with RSS feedsRSS feeds allow travelers to get latest specials mailed to them http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml
Knowledge engineering Specials Marketing (# 1 on MSN) Distributed on . FaceBook Social networking 200,000,000 users Google Base Google's shopping search engine. Its a Google Search engine for shoppers, allowing users to find products and compare prices .
Knowledge engineering Transaction Reports and follow-up marketing eSpecial Integrated with Website Transaction Reports By channel, date, typesource • Transaction Detailswith follow-up • Direct Marketing • email system . .
Knowledge engineering Specials managed & distributed by arcRes Advertisement Specials (web-Specials) Quick and easy to setup, Rapid and popular distribution Links to website Interactive Specials (e-Specials) Interactive quotes and bookings Based on existing rate for easy management Specials can have their own seasons, terms booked by date and display date etc
Knowledge engineering arcRes manages specials Add edit web specials Simple form captures all info choose which specials to make active
Knowledge engineering arcRes manages specials Create e-special as a % discount on any other rate e-specials can be a discount or a free night Flexible allocation, dates
Knowledge engineering When to use eSpecials • eSpecials automatically calculate a discount on regular rates • eSpecials advantage • marketed as bookable in specials channel • saves reservation time in calculating holiday costs • - no need to change existing season and rates • - will apply the special discount between season • - keeps rack rates consistent so you can rollover to next year • can apply to selected channel- no need to setup individual units- shows regular rates so guest see the benefit
Rate Plans & Specials Rate Plans are Rates for a group like IBM, AAA or for a channel like your “website” bookings, GDS, Realholidays etc Allow users to select from Multiple Rate Plans display Automatically apply Best Rate in channels Restrict plans and specials by units, by channel Apply Specials in combination with Rate Plans if you wish knowledge engineering
Multiple Rate Plans Knowledge engineering Multiple rates – Travelers selects Specials that apply Displayed next *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite
Selected Rate Plan applied with special Promo Knowledge engineering Regular rate Special promo Best Rate plan More >> Slideshare arcRes Rate Plans *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering advanced technology | know-how training & support providing the tools to help suppliers build brands, markets & profits *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite
knowledge engineering Supplier Tools e-commerce marketing & management direct marketing websites & portals global distribution social networking channel management cost effective advertising/ advertising management hospitality management Intellectual resource & knowledge management *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite
Knowledge engineering Complete, integrated “TRAVEL PLATFORM”Hotels | Apartments | Villas | B&B | Guest Houses | Condos Timeshare | Cars | Activities | Attractions | Flight modules Integrated MarketingGDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network Unique Theme Marketing systems | Channel Management | Affiliate Marketing Direct Mail Database & Mailing System | Search Engine Optimisation Adwords, banner and Links | Ads management (ArcAds) Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems, e-CommerceReal Time Bookings | Up-Sell | Specials & Packages | Comparison ShoppingDynamic Packaging | Specialised Rate Plans and Groups ManagementAllotments & Allocations | On-request availability | Blocks | All Payment Options Easy to use, powerful toolsAdmin systems (media, content) | Customer Relations Management | Multi-Language Reporting |Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools Content Management | Property Management | Accounting Calendars | Guest Books | Availability Calendars | PhotoGalleries | Virtual Tours | Flash Video|Postcards | e-books | Trip advisor | Links Management| Web Management