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The 18 Highest ROI Marketing Channels - And When To Use Them

There are so many marketing channels available in this marketing environment. The marketing channels are the one main thing, which determines the business’s success, sales and customer acquisition.You cannot say that there is one particular channel, which suits to any kind of business. Hence, you have to choose the one which best suits your business or your product. To get more information, visit https://www.marketingstrategy.com/18-marketing-channels/

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The 18 Highest ROI Marketing Channels - And When To Use Them

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  1. The 18 Highest ROI Marketing Channels – And When To Use Them

  2. Context • Introduction • Cold Email Outreach & Direct Mail • Google AdWords, Google Display Network & Google Shopping Ads • Facebook Advertising • Search Engine Optimization & Refer a Friend Campaigns • Social Media Marketing • Strategic Partnerships & Private Lead Brokers • Other Marketing

  3. Introduction • The marketing channels are the one main thing, which determines the business’s success, sales and customer acquisition. • You cannot say that there is one particular channel, which suits to any kind of business. • Hence, you have to choose the one which best suits your business or your product.

  4. Cold Email Outreach & Direct Mail • It is the very effective and still working channel, which works on sending emails to the targeted persons. • In this, you will use a database provider or any respective person, who provides the email addresses to find the prospects. • Direct mail involves delivering the message directly. The main thing that drives this channel is the math. • This channel is best for selling a product or service to other businesses.

  5. Google AdWords, Google Display Network & Google Shopping Ads • Google AdWords works on keywords. In this channel, if anyone types a word (i.e your keyword), then your text ads will be displayed on top of the searches in the search engines based on some criteria. • One can place banner ads using Google Adsense,in Google Display Network on any website. This channel mainly targets on the content of the webpage. • Google Shopping is one of the most effective channels for selling physical products. Here, there will be plenty of products listed in rows as images.

  6. Facebook Advertising • Facebook is an interest targeting platform, where it is totally different from Google Adwords. • Here the users will pay more attention to their newsfeed, where your ad appears. • If a person clicks those ads, then there is much chance for the conversion depending on the product. • This is best to convey your product or message that is appealing to the entire world.

  7. Search Engine Optimization & Refer a Friend Campaigns • SEO is a marketing channel that will be utilized by most of the startup business. It is nothing but making your business to rank in No.1 position in the searches. • This channel is best for business which publishes a lot more written content. • In Refer a Friend Campaigns, people refer their friends and known person about a business, in order to create the space in their minds to buy them. • There will also be incentives for people, who are referring.

  8. Social Media Marketing • Social Media Marketing is a powerful marketing channel for the small business. It creates a solid presence of your business online. • Without a solid presence in the Social Media, a start-up could not survive longer. • In Social Media Marketing, the targeted audience will share the information with their networks, only when they find the information seems valuable. • It is best for companies that shares worthy content.

  9. Strategic Partnerships & Private Lead Brokers • A strategic partnership is a one – one partnership, where two companies agree to work and support each other resulting in increased revenue for both parties. • Usually it involves balancing the unique strengths behind both companies. • Private Lead Brokers is suitable for established industries, where they can get a good source of clients. For example, Avvo.com for getting lawyer leads. • Working with new brokers will always be better in gaining new leads.

  10. Other Marketing • Affiliate Marketing is a process of promoting someone’s business and earning from that. It is one of the consistent and reliable marketing strategies, which gives you consistent profits. • Content is the very essential thing that plays an integral part of all businesses. Without the desired and qualified content, none of the digital media will work effectively. • A Podcast advertising is generally a Netcast, like radio. But the only difference is it will be available on your phone, so that you can listen to it anytime. • YouTube ads are very cheap when compared to facebook ads. The payment charges are different for both the marketing channels.

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