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Burning Questions The Educators Lightning Round. Our Game Today. Jeopardy: change to your individual courses Double Jeopardy: influencing change in others Final Jeopardy: changing the curriculum. “A pat on the back from Penz”.
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Our Game Today • Jeopardy: change to your individual courses • Double Jeopardy: influencing change in others • Final Jeopardy: changing the curriculum
“A pat on the back from Penz” • Hey! I wanted to let you (and all the jschool fac) know that after a week at the new gig I'm pretty thankful for all the classes and training. Since starting last Tuesday I have: • -Written 10 stories for web and print • -Shot video and captured audio including stand-up on-camera interviews • -Edited video packages for web in Final Cut • -Manned the scanner for breaking news • -Moderated comments for web • -Performed site maintenance and story uploading • -Managed the Twitter/Facebook feeds • Talk about cross-platform! Tell your 202ers that they better pay attention because everything you learn is expected right off the bat! • Hope all is well- • Penz
WWBD? • Level 1: boot camp multimedia practices (6) • Level 2: intermediate reporting (4) • Level 3: advanced reporting (4) • Electives • Mass comm survey courses (3-6) • law • history • society • marketplace • effects • Topics (3-6) • info society • public opinion • research methods • government • digital law/ethics • race • risk • health comm • developing
Wisconsin’s core goals • encourage students to acquire an array of practical skills rather than a subset defined as appropriate for a particular medium or industry • emphasize critical thinking & other conceptual skills as part of a student’s basic toolkit • help students develop an ethical sense toward their work & its social impact on public opinion, policy making, personal decisions, culture & morality
What’s essential? • Carnegie-Knight Initiative’s core competencies: • general competence: broad intellectual perspective, current knowledge, analytical thinking, critical thinking • practical techniques: deadline reporting, photography, headline writing, live shots, audio stories, web posting • process competence: understanding of influences on news, resulting consequences • professional ethics: stimulating moral imagination, recognizing moral issues, developing analytical skills, eliciting sense of obligation, tolerating disagreement • subject competence: specialized knowledge & analytical ability in topic area
5-pound sack • numeracy and databases • spreadsheets, mapping • social media • Twitter, Flickr, YouTube • community engagement • commenting, crowdsourcing, citizen journalism • design/visual • video, infographics, usabity • mobile • live reporting, photos, video, geotagging • business/entrepreneurship • models, paid content, non-profit, crowdfunding • content management • SEO, systems, tagging, analytics
Moving forward • emphasize innovation • originality + usefulness • innovators • tolerate complexity • value good questions • challenge assumptions • don’t fear failure • seek criticism • enjoy the work itself
Your questions & concerns • Jeopardy: your classes • Double Jeopardy: your colleagues • Final Jeopardy: your curriculum