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Online Communities. Definition. Virtual community, e -community or online community Communication and information system Participants share a common interest, idea, task or goal No time, geographical and organizational boundaries Personal relationships.
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Definition • Virtual community, e-community or online community • Communication and information system • Participants share a common interest, idea, task or goal • No time, geographical and organizational boundaries • Personal relationships
Virtual communities form "when people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships" Howard Rheingold
Social Status • Social status revealed on social networks • People represent themselves providing information they want others to believe, while concealing the rest • People able to control information provided about themselves through photos they include, information provided, whether it be true or false and the friends they make • People able to control their desired social status
Online Community Participation • Peripheral (Lurker) • Inbound (Novice) • Insider (Regular) • Boundary (Leader) • Outbound (Elder)
Internal Social Network (ISN) • Closed/private/invite only • Group of people within a company, association, society, education provider and organization
External Social Network (ESN) • Open/public • Nichecommunities • Genericsocialnetworks
History of Social Networking Services • Early applications • Usenet, ARPANET, LISTSERV, BBS, EIES • 1995 • Classmates.com • 1997 • SixDegrees.com • 1999 Epinions.com
History of Social Networking Services • 2002-2004 • Friendster.com • MySpace.com • Bebo.com • Facebook.com
Social Software Applications • Communicationtools • Capturing, storing, and presentation of communication • Text, audio, video • Asynchronous • Interactive tools • Focus on connection among users • Facilitating mechanics of conversation • Synchronous
Text Chats • Client • Internet Relay Chat (IRC) • Chat rooms • Public many-to-manyconversationover a network in real time
Instant Messaging Services • Web pageorclient • Private one-to-oneconversationover a network in real time
Internet Forums • Web page • Public orgated • Users post topicswithin a category • Otherotherscanreviewtopic and post comments
Blogs • Web page • Online journals • Comments • Blogrolls • Inter-blogconversations • Trackback • Pingback
Wikis • Web page • Visitorscaneditcontent
Social Networking Services • Web page • Personal profiles
Commercial Social Networks • Support businesstransactions • Building trustbetweenindividual and brand • Feedback and participation in development