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Energizer Frog “ Leap into Action”

Energizer Frog “ Leap into Action”. Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens. Before This Revolutionary Sports Drink, The top 10 competitors were:. Gatorade Powerade Vitamin Water All Sport Propel. Mizone SoBe Life Water Accelerade Staminade Maxida.

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Energizer Frog “ Leap into Action”

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  1. Energizer Frog“Leap into Action” Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens

  2. Before This Revolutionary Sports Drink, The top 10 competitors were: • Gatorade • Powerade • Vitamin Water • All Sport • Propel • Mizone • SoBe Life Water • Accelerade • Staminade • Maxida

  3. Analysis of Powerade • http://www.youtube.com/watch?feature=player_detailpage&v=mhuC69D_yH0 • Powerade uses their slogan “Focus Hustle Hydrate Believe” to target athletes. • $2.99 per Bottle • Found in any store that carries beverages Powerade uses their innovative bottle design to attract customers

  4. Vitamin Water • $1.59 per bottle • “Hydration for every occasion” • Found in grocery stores, gas stations, convenience stores • Targets people on the go, athletes, kids, people that just enjoy the taste. (Consumed by all) • Simplistic design

  5. Marketing Mix For Energizer Frog

  6. Product • Energizer Frog • Slogan “Leap into action.” • Cool green bottle • Widely used sports energy drink

  7. Place • Any store that carries beverages • EX: Grocery Stores, Pharmacies, Convenience Stores, gas Stations, vending machines, Fast food establishments. • All across North America, international could follow if successful.

  8. Price $2.50 for one bottle • Cheaper pricing means a wider Demographic

  9. Promotion • Numerous advertisements and commercials will be aired on television, as well as seen on billboards and in magazines. • This will get our product known by the people, and make it popular.

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