What’s All the Fuss About Wallets George Eubank CorFire

1. Social: Mobile: Payments | April 11, 2012 What’sAll the Fuss About WalletsGeorge EubankCorFire Mobile. Commerce. Expertise.

2. Wallets, wallets, wallets… Oh My! Joint Venture between 3 MNOs Merchant Joint Venture from New start-ups every day

3. Definition of a Mobile Wallet - Several different definitions add to the confusion “It’s just an app until commerce is enabled; then it becomes a mobile wallet” me • UI on mobile phone to store and manage credit cards, loyalty, • offers, and P2P • Preloaded app from OS or from MNO • Downloaded from website, app store or Google Play • Supports all mCommerce services • Branded or non-branded • Web based UI

4. Why all the fuss? He who owns the wallet wins. • Mobile Commerce = • New Points of Sale • New Revenue Generation • New One-to-One connection between you and your customer Mobile Enables aOne‐to‐One ConnectionwiththeConsumer = priceless

5. Why Mobile? Stickiness of Mobile Channel • Mobile Outperforms other Media • Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent.

6. Mobile Usage in the U.S. • The average person has their cellphone within reach 14 hours a day (Impiger Mobile) • 90% of text messages are read within 3 minutes of being delivered (Singlepoint) • 9 out of 10 mobile searches lead to action, over half leading to purchase (Google) • 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result (Google)

7. Mobile Wallet ROI Primary Driver of ROI is Increasing Topline Sales INCREASE SALES $$$ • Converting customers to loyal customers • Driving incremental foot traffic • Reduce churn

8. 2012 Mobile Industry Predictions Survey The Mobile Industry Predictions Survey is an annual survey put forth to executives, developers, and “insiders” from leading mobile companies and startups from across the value chain and around the world

9. “How Do I Get Started with Mobile?” THE MOBILE PATH TO SUCCESS

10. Define your Goals/Select your Partner • Synchronization • Offers • Prepaid cards • Loyalty Development & Operation Onboarding

11. “Checklist for solution providers… • Experience in POS, Mobile & Scalability for future phases • Ability to build to your roadmap, not buoy a startup’s • Ability to do iterative releases, apply learnings and grow nimbly • Partners all have agendas, make sure in the worse case scenario you can live with theirs

12. Start with the basics THE MOBILE PATH TO SUCCESS • Define app • Promote Prepaid/tender type • Locations (if applicable) • Loyalty (legacy) • Pick the partner to get you to the next phase • Technology: SMS, WAP, Barcode The solid beer solution…

13. Graduate to a more robust solution THE MOBILE PATH TO SUCCESS • Enhanced solution that begins to blend services • Gifting • Robust Loyalty (reboot for mobile) • Social Network Integration • Virtual Programs • Robust Offers Mgmt • Technology: SMS, WAP, APP, Barcode

14. Just the right mix for a stronger solution THE MOBILE PATH TO SUCCESS • NFC-enabled • Cloud Payments • Payroll Solutions (if applicable) • Drive Thru Solutions (if applicable) • Technology: SMS, WAP, APP, Barcode, NFC, Cloud

15. Thank you.ANY QUESTIONS? Mobile. Commerce. Expertise.