1 / 20

Prepared by Group 4: 09B1204 Nuranisa Rani 09B4010 Amy Thien Sook Ling 09B4014 Liew Pei Ting

University of Brunei Darussalam Faculty of Business, Economics & Policy Studies Academic Year 2010/2011 Semester 1 BA 1201 – Accountant in Business Lecturer: DR. Hisham bin Haji Ya’akob. Prepared by Group 4: 09B1204 Nuranisa Rani 09B4010 Amy Thien Sook Ling 09B4014 Liew Pei Ting

hollis
Download Presentation

Prepared by Group 4: 09B1204 Nuranisa Rani 09B4010 Amy Thien Sook Ling 09B4014 Liew Pei Ting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. University of Brunei DarussalamFaculty of Business, Economics & Policy StudiesAcademic Year 2010/2011 Semester 1BA 1201 – Accountant in BusinessLecturer: DR. Hisham bin Haji Ya’akob

  2. Prepared by Group 4: 09B1204 Nuranisa Rani 09B4010 Amy Thien Sook Ling 09B4014 Liew Pei Ting 09B4034 Astri Nabila Mohammad Din 09B4083 Teo Siew Chieh 09B4123 Siti Nur’ayuni Haji Amirul Ariffin

  3. Presentation topic: Find a small-medium enterprise (SME) company in Brunei Darussalam that has a sales turnover of $400,000 per year. Discuss the issues and challenges that they are facing.

  4. Adison Marketing Services

  5. INTRODUCTION Established by Sim Chong Siang in 1985 (25 years ago) A full-service advertising agency, marketing and graphic design firm.

  6. INTRODUCTION Their commandments: Stay Focused Seek to Understand Strive for Excellence Take action Create Team Unity Be creative

  7. INTRODUCTION Their Belief: Believes that marketing success happens when all the right elements come together: passion, knowledge, insight, experience, curiosity and vision. Their aim: To help companies to achieve their marketing goals by offering them both offline and online media.

  8. Contemporary organizational structure. • Usually work in 2 teams. • Small project – individual team (E.g. Advertisement on Newspaper / TV) • Big project – both teams work together (E.g. Shows or Events) ORGANIZATIONAL STRUCTURE

  9. Training HUMAN RESOURCE • Skills- creative and innovative (designer position), good communication skills (accountant executive) • Attitude- good personalities; offer services to the public; represent the image of the company. • One month On job training- work under supervision and assistance by experience workers. Recruitment

  10. Motivation and incentives • Organize monthly activities to reward their hard effort. • Higher bonus to the most hardworking employees. • Teamwork (accountant executive, designer, coordinator, project manager, inspector) • Given empowerment in their jobs but monitor by project leader. HUMAN RESOURCE

  11. Deals with clients ranging from small-and-medium enterprises (SMEs) to international corporate and government entity. • Average number of clients per month is at least 10. • "Our relationships with customers have • a span of more than 15 years and I • would like to think ... (these as • relationships with) friends more than • with clients," - Sim Chong Siang CLIENT/CUSTOMER

  12. Brand building • Marketing Strategy Planning • Media Planning • Concept & Design • Printing • Television (RTB) • Radio • Newspaper • Cinema • TVC Production • Radio Production • Event Management • Marketing Research • Web Design and Development SERVICES

  13. Turnover • Income: at least $40,000 per month • Expenses: approximately $20,000 - $30,000 per month • Pricing • New clients: Standard price • Long-term/old clients: Lower price FINANCE

  14. Form of payments • Foreign clients: Telegraphic Transfer • Local clients: cheque • Other cirucmstances. FINANCE

  15. Workplace environment • Well organized and gives employees a sense of home • - corporate culture • (i) Dressing code • Designers and coordinators dressed casually • General manager, assistant manager and account executives dressed formally. • (ii) Outdoor activities BUSINESS ENVIRONMENT: Internal

  16. Political Environment • Need to follow employment regulations set by the labour department. • Adison are not subjected to corporate tax. • Economic environment • Credit card issues - Reduces the advertising budget of companies. • Competitors -Customers are more interested on how creative the services are being provided. BUSINESS ENVIRONMENT: External

  17. Social Environment • The customer in Brunei would tend to stay the same. • Technological Environment • Not familiar with one technology software, e.g. graphic design or 3D • Adison will reluctant to outsourcing or consultation by other designer. BUSINESS ENVIRONMENT: External

  18. Problems and Solutions CHALLENGES & ISSUES SOLUTIONS OR REMEDIES Outsource the work, designers, employ part-time workers Delegation of work, work OT (motivation – bonus, dynamic business environment) Contact previous customers, give them new ideas Provide marketing/advertising services as much as possible, maintain reputation Convince clients with their creativity! • Suitable employees or workers • Meeting datelines every month (on time) • Competitors • Economic downturn / recession • Clients’ traditional way of thinking (hindrance).

  19. - Their long survival in the marketing industry should be respected by other companies operating in the same industry. - Main intention is to give the best marketing services to as many clients as possible (long-term goal) CONCLUSION

  20. Thank you for listening! Question & Answer Session

More Related