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Moray firth radio

Moray firth radio. Rajar Q2 2014. MORAY FIRTH RADIO. Moray Firth Radio is a truly local station with a big personality Listeners can enjoy a combination of creative music scheduling, regular news updates, traffic and sports bulletins

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Moray firth radio

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  1. Moray firth radio Rajar Q2 2014

  2. MORAY FIRTH RADIO • Moray Firth Radio is a truly local station with a big personality • Listeners can enjoy a combination of creative music scheduling, regular news updates, traffic and sports bulletins • MFR was awarded a Gold Sony Award for Station of the Year for 2010 • 120,000 adults in the area tune in every week • MFR reaches 48% of all adults in Inverness, Elgin and the Highlands and has the joint highest reach profile of any mainland radio station in England / Scotland • MFR reaches 49% of 25-44 year olds in the area each week 61% OF 45-54s TUNE IN EACH WEEK – 66% OVER 4 WEEKS 55,000 AFFLUENT ABC1S TUNE IN EACH WEEK Source: RajarQ2 2014 Based on the MFR TSA

  3. THE TRANSMISSION AREA

  4. WEEKDAY SCHEDULE • Ginnoat Breakfast 6am-10am • TichMcCooey on Mid-Morning 10am-2pm • Jodie McCluskey on Drive Time 2pm-6pm • Ken Kelmanevenings 6pm-10pm • Late Night 10pm-1am

  5. mfr 120,000 Weekly Listeners • MFR REACHES… • 55,000 ABC1 LISTENERS • 65,000 C2DE LISTENERS • 96,000 MAIN SHOPPERS WEEKLY REACH Source: RajarQ2 2014 Based on the MFR TSA

  6. COMPETITORS WEEKLY REACH Source: RajarQ2 2014 Based on the MFR TSA

  7. PRESS COMPETITORS WEEKLY REACH Base: MFR TSA; Source: Press JICREG 01/04/14 (based on Total AIR) MFR RajarQ2 2014 *Daily Base: MFR TSA

  8. COMMERCIAL MARKET SHARE MFR TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING Source: RajarQ2 2014 Based on the MFR TSA

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