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Of Baking and Board Games: Shaping the Future of Ballinasloe Recipes for Success : Understanding the Ingredients Playing the Game : A Wealth of Winning Ways. Recipes for Success in Ballinasloe: Understanding the Ingredients. What get’s measured; get’s done!. But first...
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Of Baking and Board Games: Shaping the Future of Ballinasloe Recipes for Success: Understanding the Ingredients Playing the Game: A Wealth of Winning Ways
Recipes for Success in Ballinasloe: Understanding the Ingredients
But first... an over-baked metaphor...
Focusing on progress... People Ingredients Tools
Focusing on progress & understanding places • Focusing on process & progress • Know starting point • Monitor & manage impact of interventions • Understanding different places • Assess town function & issues • Compare progress over time & place
Understanding different places & futures Colwyn Bay Bangor Holyhead Flint Wrexham Caernarfon
Wooler Tonbridge Wells
Your Shoppers and Businesses can tell you: • What percentage of shops are independent? • What percentage of shoppers are local or visitors? • How busy is the town centre on a normal day? • How much do shoppers normally spend in town? • How easy is it to park in town? • How popular are restaurants in town? • What do town users like and dislike about the town?
Evidence & Understanding of Town Centre Change • Function • Number of commercial units; Retail by comparison / convenience; Key attractors / multiple trader representation; Shoppers’ origin • Perceptions & Issues • Shoppers’ perceptions; Business perceptions • Change • Occupancy rates; Footfall; Rents; Business trends; Car parking
Delivering a Vision of 21st Century Town Centres • Retail as part of vibrant & multi-functional town centres • Mix of convenience & comparison; independent & multiples • Vibrant businesses; public services; leisure; culture; public spaces & events • Animated by ‘town teams’ with strategic support from councils
Your Towns as Department Store • Get the basics right with signage and car parking that attracts not deters • Create an attractive public realm to build on unique sense of place • Organise events • Innovate and learn from others • Know your customers • Encourage loyalty to boost business • Market effectively with others • Monitor your success
Putting Parking in its Place • Manage car parking for: • Cost • Quality • Quantity
Satisfaction with online product info • Online access • Satisfaction with online info efficiency • Online experience Online or in-town? • “The most memorable experience about high street shopping for myself is it’s more immersive and tactile than the internet”. “It worries me that everything is going to go on line and there won't be as many physical shops. You'd lose interaction and talking to people rather than computers.” Town Centre Shopping Satisfaction
Creatingmulti-purpose town centres AMT (2011). Twenty First Century Town Centres.