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Join us on March 22, 2017, for #SBDCDay, a national campaign to raise awareness of America's SBDC network and promote the assistance provided to millions of small businesses. Get involved and celebrate the impact of SBDCs with social media, traditional media, and live events.
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#SBDCDay Type the name of your network in the chat box.
#SBDCDay Team Na’TishaNatt Volunteer Team Lead Louisiana Jacqueline Taylor, Chair Marketing & Communications Committee North Texas Rebecca Ziegler Marketing Team Lead Montana April Youngblut Promotions Team Lead America’s SBDC (Association) #SBDCDay is led by the America's SBDC Marketing & Communications Committee.
#SBDCDay Team Marketing Team Rebecca Ziegler, Montana Kelly Cofransico, Pennsylvania Kristen Mozian, Oregon Laura Mathews, Idaho Promotions Team April Youngblut, America’s SBDC Jacqueline Taylor, North Texas DeRon Talley, Louisiana Dianne Gross, Florida Volunteer Team Na’TishaNatt, Louisiana Jennifer Sherwood, Maine Jessica Guillory, Louisiana Frank Cetera, New York The #SBDCDay campaign is a collaborative effort that combines the insight, talent and resources from SBDC professionals across our national network.
AGENDA • Goals & Objectives • Marketing Campaign & Toolkit • Volunteer Role & Responsibilities • Timeline • Resources • Points of Contact • Q&A
#SBDCDayMarch 22, 2017The committee chose Wednesday, March 22, 2017, as our first #SBDCDay, based on the date the SBDC legislation was introduced, although in future years the date may change to coincide more closely with our Spring Legislative Outreach meeting.
Purpose & Goal Purpose To promote and celebrate SBDC assistance to millions of small businesses Goal To raise awareness of America’s SBDC network at the national, state and local level
Objective To create national buzz about the impact of America’s SBDC network by coordinating effort on social media, traditional media, and live events with every state and territory in our network
Marketing Campaign The Marketing & Communications Committee is hard at work creating the structure of the campaign and preparing a toolkit filled with content, messaging templates, and tools to measure effectiveness. Important Dates • Social media posting toolkit will roll out on March 15 • Measurement info will roll out on March 15
Starter Toolkit Available Today • Overview • Toolkit Instructions (one-pager) with a newsletter blurb • #SBDCDayLogo • Social Media Cover Photos • Save the Date Card • Video Script • Meter Board • #SBDCDay Public Site • #SBDCDay Internal Site Coming Soon • Blog Article • Press Release Template • Client Testimonial Videos • National Impact Data Brochure • America's SBDC Chairman Proclamation Video
Celebration Ideas • Host a TwitterChat or Online Social • Host a Client Showcase • Host Open House • Host Business Social • Offer Training on Brand Awareness • Receive State Proclamation • Host an Awards Ceremony • Host a Reception for Legislators • Distribute the National SBDC Impact brochure to your network and thank them for helping you be the #1 small business assistance network on the nation. If you have any ideas please post them in chat box and we will share them with everyone.
Volunteer Roles As a volunteer, the committee is relying on you to the lead the coordination and serve as the point of contact for your state/region. *It is very important that you communicate and coordinate your events with your State/Region's State Director.
Volunteer Responsibilities • Educate your state/regional network about #SBDCDay to create enthusiasm • Encourage participation in your state/regional network by asking centers to share #SBDCDay content • Disseminate prepared content via social media and traditional media platforms
Recommended Participation Levels RED LEVEL • Disseminate Press Release • Email Article to Contacts • Attend 3 Webinars • Take Post Event Survey WHITE LEVEL • Disseminate Press Release • Email Article • Post to Social Media • Post Blog to Website • Track Engagement • Attend 3 Webinars • Take Post Event Survey BLUE LEVEL • Disseminate Press Release • Email Article • Post to Social Media • Post Blog to Website • Post Cover Photos • Track Engagement • Disseminate Impact Brochure • Host Live Event • Attend 3 Webinars • Take Post Event Survey
Timeline January 25 – March 14 • Download Starter Toolkit • Post Preliminary Content from Toolkit February 22 Attend Second Volunteer Committee Call March 15 Attend Third and Final Volunteer Committee Call (will receive social media and measurement tools) March 22 Celebrate #SBDCDay March 23 Take Survey
#SBDCDay Resources Internal Site • Volunteer Contact List • SBDC Day Committee Contact List • Recorded Webinars (available the following day) Toolkit Access (will email after the call) • Starter Kit • Social Media Content (available March 15) • Measurement Tools (available March 15)
#SBDCDay Contacts Volunteer Team Na’Tisha Natt, 225-757-6765, nnatt@lsbdc.org Jennifer Sherwood, 207-780-4420, jennifer.sherwood@maine.edu Jessica Guillory, 337-475-5529, jglodd@lsbdc.org Frank Cetera, 315-308-1372, ceteraf@sunyocc.edu Rebecca Ziegler, Marketing Team Lead, 406-841-2747, rziegler@mt.gov April Youngblut, Promotions Team Lead, april@americassbdc.org Jacqueline Taylor, ASBDC Marketing & Communications Committee Chairman (713) 752-8473, jtaylor@uh.edu Email will serve as our primary method of communication.
