Restore Our Community Identity: Unifying Panorama Heights in Orange County

1. Restore our Identity To unify the identity of our unique community under a new name and zip code while maintaining the historical names of the existing neighborhoods.

2. Community Identity Panorama Heights Unincorporated Orange County Tustin Restore our Identity Cowan Heights Santa Ana Unincorporated Santa Ana Lemon Heights North Tustin

3. Initial Informal Community Survey Is it time for a new zip code for 92705? • Over 200 responses • 76% Supported Changing Zip Code • 24% Thought It Unnecessary No opinion offered by pollster or members of this committee None of the respondents had seen this presentationprior to answering the question Survey question and responses on Website: Nextdoor.com Restore our Identity YES 76%

4. How this all got started… Residents of North Tustin were not notified that their zip code was expanded to include Santa Ana. This change was enacted despite concerns regarding the general confusion that would arise and the adverse impacts to community identity and property values expressed by existing 92705 North Tustin area residents. • On July 1, 1995 the Postal Service expanded  92705 without notification to its residents and added sections of the city of Santa Ana.   • There were 4800 addresses formerly 92701 that were added to 92705 • They did this to provide better mail service to about 700 businesses located near the North Grand Ave post office. Restore our Identity *Orange County Register, July 27, 1995

5. 92701 Santa Ana Assigned to 92705 Original 92705 area Map 92701 area changed to 92705 Restore our Identity 92701 area changed to 92705

6. How this change impacted us Some other ways we are impacted: • Safety • 911 • Emergency Vehicles • General Confusion • GPS • Voting Locations • Jury Duty Notices • Business Taxes • Sales Tax Revenues • Postal Service Degradation • Distance to Post Office • Very large territory • Community Identity Santa Ana, Cowan Heights, Lemon Heights or North Tustin? • Crime Statistics • Demographics (education, income, ethnicity, household density, etc.) • Economic Impact • Increased costs (Insurance Rates) • Decreased property values Restore our Identity

7. Community Identity a tale of two vastly different cities …. Suburban North Tustin Urban Santa Ana Restore our Identity the rest of the world knows us as Santa Ana Due to the proliferation of online data providers that associate 92705 with Santa Ana

8. Crime Statistics Online sources pull stats using ZIP code & not information from the OC Sheriff Restore our Identity Crime Profile: Incorrectly shows crime higher than the National Average

9. Economic Impact Restore our Identity

10. Economic Impact: Increased Insurance Costs 2005 Toyota Camry Online Quote from a Leading Auto Insurer* Villa Park: 92861 North Tustin: 92705 92705 26% Higher! Restore our Identity *Geico quote from August 2014

11. Economic Impact: Real Estate Values Restore our Identity Local realtors estimate that over $36*Millionof equity has been lost over the course of the last 15 years *This value has been calculated using CRMLS data comparing the difference between actual ‘North Tustin’ and ‘North Tustin as Santa Ana’ prices for 600 home sales from 1999-2015.

12. Realtor Survey Results How has the Santa Ana reference impacted interest and sales? Lost Interest? Lost Sales? 6% North Tustin Most out of area agents refer to this area as Santa Ana and do not understand the differentiation with ‘North Tustin’ 3% Restore our Identity 19% have not had buyers lose interest 31% have lost sales due to the Santa Ana reference 19% unsure unsure 94% of out of areaagents know thisarea as Santa Ana 78% have had buyers lose interest upon learning that this area is referred to as Santa Ana 50% have not lost sales

13. Price Per Square Foot 2015 Comparison 112% Higher than North Tustin • On a per square foot basis: • North Tustin is only 9% higher than Downtown Santa Ana • Old Town Orange is 25% higher • Newport Beach is 112% higher Newport Beach $765 25% Higher than North Tustin Only 9% Higher than Santa Ana Restore our Identity Old Town Orange $451.44 North Tustin Only $362.25 Santa Ana not 92705 $331.71 Comparable Before 2000 Currently Comparable *Source: MLS, Year to Date through November 2015

14. We are not getting the premium we deserve THE FOUR “TUSTINS” YTD Median Data for Single Family Home SalesRanked by Price per square foot Area Bed/Ba Square ft Lot size $Per sq ft Sales price #Sales Fields 4/4 3000 4900 337. 980K 33 City 3/2 1700 7400 350. 630K 179 North 4/3 2600 13000 369. 929K 212 Ranch 4/3 2500 5400 387. 950K 95 REAL ESTATE IS VALUED AT: 75% LAND25%STRUCTURE* North Tustin* yields the least valuefor land, square footage, and sales price in 212 sales Tustin Ranch yields the highest pricesfor land, square footage, and sales price for 95 sales *Source: Orange County Tax Assessor 2015 tax bill Restore our Identity Tustin Ranch lot sizes are only 41% the size of NTUS We are giving away 59% of our land! * North Tustin is the only one of the ‘4 Tustins’ that shares a Santa Ana zip code.

15. PostalService Degradation Restore our Identity

16. 92705 is one of the largest Zip Codes in Orange County Service delivery has deteriorated over the years due to population growth, the very large territory that 92705 covers and the increased traffic between the distance from the Grand Ave post office and the North Tustin community Restore our Identity • Mis-delivered Mail • Late Mail The 92705 area encompasses over 11 square miles, close to 5,000 businesses and more than 15,000 housing units, making it among the largest zip codes in the county and a good candidate for the reassignment we propose.

17. Recommended Solutions Post Office Acceptance of • Dedicated Zip Code • New Name Brand our unique community Accomplishing all of the above will begin the process of proactively branding our unique community and further promote growth Restore our Identity

18. Why We Also Need a New Name The post office currently recognizes three names for our area • Data providers store zip code and location name in separate fields. • A zip code change alone will leave the Santa Ana / North Tustin reference unchanged. • Changing the Zip without A NEW NAME will not fix the confusion we currently experience. POST OFFICE DATABASE Restore our Identity It is a lot of effort to change a zip code, changing the name at the same time will not entail additional effort. Doing so in the future will require a lot of extra work for everyone.

19. Tustin Hills Citrus Heights Skyline Ranch Restore our Identity One name will better identify our community while preserving the unique nature of our individual neighborhoods This will eliminate a lot of confusion

20. Successful Zip Code Changes Others have launched a petition for a dedicated zip code. • San Clemente • Villa Park • Cerritos • Anaheim Hills • Monarch Beach Restore our Identity Many have been successful and are enjoying the benefits that a dedicated zip code offers

21. Official Procedure Post Office Proposal Process Appeal Process (if necessary)Submit appeal within 45 Days Restore our Identity US District Manager and Operations assess impact of request Currently working with Mimi Walters and Todd Spitzer Impact assessment is discussed with County officials If majority of respondents approve then the change is enacted This is a multi-year process We must have the support of our public officials at the County, State and Federal level to succeed

22. What you can do to help • Endorsement of Community Leaders • Spread the word, Get other neighbor’s support • Fill out our Name Survey • Sign our Petition!!! Restore our Identity

23. Q & AOPEN DISCUSSION Restore our Identity