90 likes | 243 Views
Stephanie Holtz and Kristen Hamilton. Heinz. The Heinz Mission Statement: "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE.". Heinz History. First product produced by Heinz was horseradish.
E N D
The Heinz Mission Statement: "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE."
Heinz History • First product produced by Heinz was horseradish. • Founder Henry John Heinz put the horseradish in a clear jar to prove the quality of his product • Heinz slogan for quality horseradish was, “no leaves, no wood fiber, no turnip filler.”
Heinz History • Henry developed Heinz corporation at the age of twenty five. • In the year 1869 the idea of eating food out of a can was unimaginable. • It was Henry’s dream to change the use of tomatoes.
Heinz History • In the year 1919 Heinz died of pneumonia at the age of seventy five. • Heinz passed the company on the his son Howard Heinz. • Howard developed twenty five factories, and two hundred smaller factories.
Leading Competitors • Campbell Soup Company-CPB • ConAgra Foods Inc-CAG • Nestlé's.S. A.- ADR
“Heinz Pours It on For Charity” • On October 24, 2004 William Shatner joined Heinz , trying to raise money for charity. • Charities include: Make A Wish Foundation, Nerine Shatner Foundation, and The Mia Hamm Foundation. • The celebrity turn out for this event has raised well over $45,000. • Other celebrities that have appeared to this fundraiser include: Lindsey Lohan, Mia Hamm, and Terry Bradshaw.
Bibliography • Heinz Mission Statement. Retrieved November 22, 2005 from http://www.heinz.com/jsp/vision.jsp • Heinz Press Release. Retrieved November 22, 2005 from http://www.heinz.com/jsp/news_f.jsp?url=http://www.businesswire.com/hnz/hnz-prod.shtml • Reyes, Sonia.(2004, July 3). First National Marketing in 10 Years Supports New Products. Retrieved November 22, 2005 from http://neptune3.galib.uga.edu/cgi-bin/homepage.cgi?style=&_id=a8128c74-1112157084-4172&_cc=1 • Sound File. Retrieved November 22, 2005 from http://loosemoose.net • Heinz Fact sheet Retrieved November 22, 2005 from www.heinz.com/jsp/milestone.jsp • Heinz History. Retrieved December 1, 2004 from http://www.heinz.com/jsp/history.jsp