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Art & Graphic Design The Visual Elements

Art & Graphic Design The Visual Elements. What is Graphic Design?. http://www.youtube.com/watch?v=GZDu6de15FA&feature=related. Definition of Graphic Design.

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Art & Graphic Design The Visual Elements

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  1. Art & Graphic DesignThe Visual Elements

  2. What is Graphic Design? http://www.youtube.com/watch?v=GZDu6de15FA&feature=related

  3. Definition of Graphic Design • Graphic design is the process and art of combining text and graphics to communicate an effective message in the design of logos, posters, and any other type of visual communication.

  4. Design • a visual language, a heighten awareness of the way the world looks; i.e. it’s a way of seeing that is different from what is just physically there. Ex: Henri Matisse • vocabulary and rules

  5. Art vs Design Merriam-Webster Dictionary Definition of Art and Design: • design: to create, fashion, execute, or construct according to plan • art: the conscious use of skill and creative imagination especially in the production of aesthetic objects

  6. Subject: the depicted object(s) Form: visual organization Content: the subject matter Main Components of an Artwork

  7. Form & Content Piano Lesson, Henri Matisse, 1916 Music Lesson, Henri Matisse, 1917

  8. 1. Line 2. Mass 3. Color Elements of Art and Design 4. Texture 5. Light 6. Space

  9. THE USE OF LINE IN ART & DESIGN • Line is a path traced by a moving point. Leonardo da Vinci Willem De Kooning

  10. THE USE OF LINE IN ART & DESIGN Picasso Line drawing studies College Textbook Cover for International Business Cover conveys concepts of movement, transparency and the intersection of cultures within international business today.

  11. THE USE OF LINE IN ART & DESIGN Lines can be used to record the borders of forms Best Buddies, Keith Haring Blond Waiting, Roy Lichtenstein, 1964

  12. THE USE OF LINE IN ART & DESIGN Lines can be used to create depth and texture: a good example of this is in the process of modeling. Self-Portrait, Vincent Van Gogh

  13. LINE QUALITY • Lines can have infinite variety • Different lines can create different moods Horizontal lines / Vertical lines / Angular lines / Curved lines

  14. THE FUNCTION OF LINE IN ART • Lines can be used to convey direction as well as to indicate motion The Biglin Brothers Racing, Thomas Eakins, 1873-74

  15. Art vs Design – FORM & SPACE Form is a visual organization of the artwork. It is the way a thing looks – the shape, proportion, balance, harmony of it’s parts, etc.

  16. Art vs Design – FORM & SPACE Advertising Campaign for an iPod Shuffle LOVE / sculpture, Robert Indiana, 1976 Typographic Rendition of Robert Indiana’s artwork LOVE (computer software)

  17. DEFINITION OF SHAPE Shape is a two-dimensional form. It occupies an area with identifiable boundaries. Boundaries can be created by line, a shift in color, texture, etc. classical still life / lemons Cubist Still Life, Roy Lichtenstein

  18. FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) Objects - positive shapes. Spaces around objects - negative spaces.

  19. FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) Classic Dutch Still Life

  20. FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) Rubin’s vase

  21. FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE) an image inspired by Rubin’s Vase

  22. POSITIVE SHAPES & NEGATIVE SPACE IN ART Negative Space Illustrations by Noma Bar

  23. POSITIVE SHAPES & NEGATIVE SPACE IN ART An illustration by M.C. Escher

  24. DEFINITION OF MASS A Mass is a three-dimensional form that occupies a volume of space. Ex: Mass of clay, the mass of a mountain, etc. Shapes and masses can be roughly divided into two categories: geometric and organic. geometric organic

  25. IMPLIED SHAPES Artists often use implied shapes to add unity to their artwork. The Madonna of the Meadows, Rafael,1505

  26. COLOR • In 1666 Isaac Newton passed a ray of sunlight through a prism • Rays refracted into different colors • 2) Rays arranged in the order of the colors of the rainbow • 3) What we perceive as color is reflected light rays

  27. COLOR WHEEL ComplimentaryColors: across from each other Analogous Colors: next too each other

  28. COMPLIMENTARY or ANALOGOUS? First Steps, VincentVan Gogh

  29. COMPLIMENTARY or ANALOGOUS? Henry Matisse

  30. ATTRIBUTES OF COLOR Value Relative lightness or darkness of a color. Hue Hue is the pure color. The generic name of the color.

  31. WARM AND COLD COLORS BRAVO warmer BRAVO BRAVO BRAVO BRAVO BRAVO cooler

  32. DKNY Ad: “Be Delicious!” by Gabriel Goldberg, 2008

  33. “HEAVY” & “LIGHT” COLORS Which box would you like to pick up?

  34. Exercise #1 The Blind Man’s Meal, Pablo Picasso, 1903 (left) Acrobat and Young Harlequin, Pablo Picasso, 1905(right)

  35. Exercise #2

  36. Exercise #3

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