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Forward Looking Statements These forward-looking statements are based on information available to us on the date of this release and we assume no obligation to update these forward-looking statements for any reason. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of qualified employees and the availability of a sufficient number of suitable new restaurant sites; changes in the availability and costs of food; potential fluctuation in our quarterly operating results due to seasonality and other factors; the continued service of key management personnel; our ability to protect our name and logo and other proprietary information; changes in consumer preferences, general economic conditions or consumer discretionary spending; health concerns about our food products; the impact of federal, state or local government regulations relating to our employees and the sale of food or alcoholic beverages; the impact of litigation; the potential effects of inclement weather or terrorist attacks; the effect of competition in the restaurant industry; cost and availability of capital; and other risk factors described from time to time in SEC reports filed by McCormick & Schmick’s Seafood Restaurants, Inc.
McCormick & Schmick’s Today • Leading national seafood restaurant operator in the affordable upscale dining segment • Nationally recognized brand, known for impeccable food, service and value • Focused on fresh seafood • Over three decades of success as a restaurant operator • Based in Portland, Oregon McCormick & Schmick’s, Orlando, FL - 2007
Our Expertise in Fresh Seafood Sets Us Apart • Knowledge and expertise in fresh seafood developed over our 35 year history Jumbo Prawn Cocktail Grilled Halibut
Our Daily Printed Menu Has Broad Guest Appeal Features 85 to 100 made-to-order dishes; includes our signature “Fresh List” of 30 to 40 seafood items • Flexibility to adapt to local tastes and preferences
Consistent Cost Structure ($ in millions) Food and Beverage Costs / % of Revenues Restaurant Labor Costs / % of Revenues
Our Full-Service Bar is Central to Our Appeal • An exciting, lively destination • Attracts a wide variety of guests who develop into regular restaurant customers McCormick & Schmick’s, Denver, CO – 2004 McCormick & Schmick’s Oak Street, Portland, OR – 1979
We Attract a Diverse Customer Base % Total Population (a) Gender Mix Age Distribution Under 24 24-34 Female 35-54 Male 55+ (a) Per 2002 U.S. Census estimates.
Making Us the Restaurant of Choice for All Occasions Day part ($ Sales) Type of Guest Key Driver of Visit
Delivering a Strong Value Proposition Source: Restaurant Benchmark Book, September 2007 – Piper Jaffray
Recognized by Consumer • Top ranked seafood restaurant • One of the highest rankings overall • Nationally recognized by the leading American consumer magazine
1 4 1 4 2 Existing Locations Management Contract Locations (MC) (MC) DO NOT DELETE! Our Restaurant Base Today 72 restaurants in 24 states and the District of Columbia and 6 restaurants in B.C. Canada 6 5 2 7 2 1 1 2 2 1 3 12 4 2 2 4 1 2 1 4 2
Significant Growth Opportunities • Seafood consumption continues to grow in the U.S. market and worldwide Grilled King Salmon Crab, Mango & Avocado Salad
Significant Growth Opportunities • Attractive tenant for real estate developers - Concept • Flexible real estate model • In-line with retailers, free-standing, and office buildings • Lunch / happy hour seen as amenities by prospective landlords McCormick & Schmick’s, Charlotte, NC – 2005 • Attractive tenant for real estate developers – Finance • Little bank debt / transparency • Strong balance sheet and access to growth capital McCormick & Schmick’s, Indianapolis, IN - 2005
DO NOT DELETE! E:\Dtp 05\700 Set\780 Series\78052\Artwork\MapInfo\McCormick.WOR 2 3 DO NOT DELETE! E:\Dtp 05\700 Set\780 Series\78052\Artwork\MapInfo\McCormick.WOR DO NOT DELETE! E:\Dtp 05\700 Set\780 Series\78052\Artwork\MapInfo\McCormick.WOR 1 4 1 4 2 (MC) 5 1 Significant Growth Opportunities 2 7 2 1 2 • Concept clustering has proven successful • Portland, OR, Southern California, Washington D.C. • Significant opportunities in markets where the concept has a proven track record • New York, NY, Chicago, IL, Houston, TX, Atlanta, GA, Florida, California 4 12 2 2 4 1 Portland, OR 1. Jake’s Famous Crawfish 2. M&S Portland 3. McCormick’s Fish House Beaverton 4. Jake’s Grill 5. M&S Harborside 6. The Heathman 7. M&S Grill Tigard 1 2 4 2 Southern California 1 1. M&S Irvine 2. M&S Los Angeles 3. M&S Beverly Hills 4. M&S Pasadena 5. M&S San Diego 6. M&S El Segundo 7. M&S Burbank 8. M&S Santa Ana Washington, D.C. 1. M&S Washington, D.C. K Street 2. M&S Reston 3. M&S Baltimore 4. M&S Grill Washington, D.C. 5. M&S Bethesda 6. M&S McLean 7. M&S Grill Inner Harbor 8. M&S Washington, D.C. F Street 9. M&S Grill Reston 10. M&S Crystal City 11. Restaurant K (MC) Existing Locations Management Contract Locations (MC) • Potential for 250 plus restaurants DO NOT DELETE! E:\Dtp 04\100 Set\176 Series\17629\Artwork\McCormick & Schmick Map\McCormick & Schmick_5-13-04.cdr
Growth Model 13% – 15% New Unit Growth 2% – 3% Comparable Restaurant Sales Growth Restaurant Level Margin Expansion Modest G&A Leverage LONG-TERM NET INCOME GROWTH 20%+
Proven Growth Model Unit Growth (a) • We have a long history of consistent unit growth 1999 – 2007 CAGR 15% • For 2006 and prior, includes two units operated under management fee arrangements and for 2007, represents one unit operated under a management fee arrangement.
Proven Growth Model Historical Same Store Sales Growth • We have a long history of consistent same store sales growth • Achieved positive same store sales growth for 16 consecutive quarters 2005(a) Annual = 3.0% 2006(a) Annual = 3.0% 2004 Annual = 3.8% 2003 Annual = 1.1% (a) Comparable sales are based on 52 operating weeks – Excludes the 53rd operating week from 2005
Year to Date Second Quarter 2007 Financial Highlights (in millions, except per share data) Note: NM – Not Meaningful
Revenue Building Initiatives • Advertising programs targeting business travelers • USA today • Business Journal • Continue to enhance our wine by the glass program • New carafe service • Offering two different pours: five and eight ounce pours • Continue to enhance the menu • Heart healthy menu choices • Steak program • Value proposition • Focus on banquet business for the fourth quarter • Drive revenues through alternative point of distribution • Costco • Grocery stores
Revenue Building Initiatives • Advertising programs targeting business travelers • USA today
Revenue Building Initiatives • Advertising programs targeting business travelers • Business Journal
Revenue Building Initiatives • Continue to enhance our wine by the glass program • New carafe service • Offering two different pours: five and eight ounce pours
Revenue Building Initiatives • Continue to enhance the menu • Heart healthy menu choices • Steak program Steak and Shellfish All Our Steaks are 21 Day Aged, Choice/Prime Midwest Corn Fed Beef Sliced Sirloin Steak, With Chipotle BarbeQue, and Frizzled Onions 21.95 6 oz Petit Filet with Maitre De Butter 28.95 9 oz Filet Mignon with Maitre De Butter 37.95 20 oz T-Bonewith Maitre De Butter 39.90 14 ounce New York Strip Steak with Maitre De Butter 32.95 9 ounce Top Sirloin Steakwith Maitre De Butter 21.80 6 oz Top Sirloin and Crab Stuffed Shrimp 26.95 6 oz Filet Mignon and King Crab Legs39.50 San Francisco Style Shellfish Stew 25.95 Mixed Steamer Dinner—Clams and Mussels 19.90 Pan Bronzed Ribeye Steak With Kentucky Bourbon-Mushroom Sauce 24.95 Filet Mignonettes Florentine, Blue Cheese or Horseradish Crusted We will post all three recipes—your choice to use 28.50 Parmesan Crusted Sirloin Steak Picatta With Lemon-Caper Demi Glace 22.75 Whole Maine Lobster Market price
Revenue Building Initiatives • Continue to enhance the menu • Value proposition
Revenue Building Initiatives • Focus on banquet business for the fourth quarter
Revenue Building Initiatives • Drive revenues through alternative point of distribution • Costco • New Cookbook & Gift Cards • Grocery stores • Kroger (853) • Safeway (709) • Albertsons (485) • Giant Eagle (95) • Haggens (13) • Winco (8)
In Summary Leading National Upscale Seafood Restaurant Flexible Operating Model Broad Guest Appeal Full-Service Bar Strong New Unit Economics Successful Track Record of Performance Significant Growth Opportunities