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Marketing management is a part of management studies, it help to enhance the art of selling in a student it also guides in developing advertising, public relations, promotions and sales. Marketing is a wide subject with the focus on varied skills. Marketing students have to be creative and innovative, plus they should be good decision maker i.e they should know what decision is right for specific situation.
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Marketing Is A Context For People's Attraction Marketing-: Marketing is a way of thinking about business, rather than a bundle of techniques. It's much more than just selling stuff and collecting money. It's the connection between people and products, customers and companies. Benefits Of Marketing-: • Increases visibility of your brand • Develops lasting relationships with your audience • Improves brand awareness and recognition • Creates loyalty and trust, with both your current customers and prospects • Helps you to build authority and credibility
Tips to attract new customers 1. Identify Your Ideal Client: Focus on your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Few products appeal to that vast of a group of people and overstating your market will prevent you from developing viable targeted strategies for attracting clients. 2. Discover Where Your Customer Lives: With your targeted customers in mind, "identify those places where they are likely to be found (media, online, offline, mail, etc.).Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.
Tips to attract new customers 3. Know Your Business Inside and Out : Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance. 4. Try Direct Response Marketing : Create messages directed at your target market. Create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they'd have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.
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