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Why advertise on askamum.co.uk?

Why advertise on askamum.co.uk?. Trusted quality content - askamum.co.uk leverages the credibility and heritage of Mother and Baby and Pregnancy and Birth Magazines. Our audience are active and engaged social media users – Social authority score: 59.

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Why advertise on askamum.co.uk?

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  1. Why advertise on askamum.co.uk? Trusted quality content - askamum.co.uk leverages the credibility and heritage of Mother and Baby and Pregnancy and Birth Magazines Our audience are active and engaged social media users – Social authority score: 59 A superb creative menu of opportunities that our partners & advertisers can utilise

  2. The Bauer Media Parenting World Magazine readership M&B: 512,000 Monthly unique web users 192,000 Magazine circulation M&B: 33,897 Email database 34,500 • Facebook • 11,494 • Twitter • 21,182 Google Analytics March 2013/ABC June-December 2012

  3. askamum.co.uk Consumer Proposition • askamum.co.uk offers real solutions to mums. Leveraging the trust of the UK's market leading Mother & Baby magazine, we understand and represent real mums and their day-to-day issues. • Our unique blend of down –to- earth editorial and video in the form of M&B TV, ranges from pre- conception to birth and beyond and includes sanity saving tips, trusted expert advice and peer-to-peer advice & reviews. • We offer reassuring down-to earth advice in an inclusive environment where mums don’t feel the pressure to be super mums, where they can say what they’re really thinking and where they can learn and share parenting skills. • Our ambition is to meet the needs and aspirations of busy mums today by providing peace of mind 24/7 via accessible on-demand content.

  4. askamum.co.uk Consumer Profile Average household income: £42,000 Male: 18% Female: 82% London & South: 39% Age 25-34: 43% Attitude Statements • 94% Internet shopping makes life easier • 94% It’s important to be well informed about things • 72% I often enter competitions in mags/newspapers • 65% I like to pursue a life of challenge/novelty/change • 64% I’m the first among my friends to know what’s going on ABC1: 71% Sources: UKOM Oct 2011 – Mar 2012 (average data) / Attitude statements: Bauer Media brand tracking 2011 – 1,500 15-54 nationally representative sample (55 askamum.co.uk consumers)

  5. askamum.co.uk Consumer Profile:What are they passionate about? Source: Bauer Media brand tracking 2011 – 1,500 15-54 nationally representative sample (55 askamum.co.uk consumers)

  6. askamum.co.uk Category Insight Leisure Time C&T Food & Drink Tech & Telecoms Fashion Motoring • They think fashion has never been better than the present day • Monthly spend on fashion: £44 • Believe retailer ‘Next’ are most closely associated with “good quality” on the high-street • 56% own a smartphone • Over 1 in 10 own a tablet computer • 47% rated the camera on their mobile as the most important feature • 77% have a driving licence • Spend on last car: £8,429 • 20% purchased their last car because they had started a family • Favourite out of home activity is eating out • 59% use Facebook at least once a day • Spending time with their children is the most important factor for their holiday • About 1 in 2 say make-up is an important part of their daily routine • L’Oreal was the most recalled beauty advertiser • 1 in 5 say they often experiment with new ‘looks’ • 95% are responsible for the weekly grocery shop • 40% plan their weekly shop in advance • £69 is spent on the average weekly shop Source: Bauer Media Inside Panel 2011

  7. askamum.co.uk Site Stats • 192,000 unique users per month • 550,000 page views per month • 146,000 YouTube video views per month • 2 mins 35 secs average site dwell time Sources: Google Analytics Oct 2011 – Mar 2013 (average data) / YouTube

  8. Advertising Opportunities • Traffic Drivers: • Leaderboards: £16cpm • MPU: £17cpm • Sky: £14 cpm • Homepage takeovers: £50 cpm • Reskin site: £3000 per week incl production • Advertorials: £1500 • Solus emails: £65cpt

  9. Email Advertising Opportunities We have a large and engaged database of 34,500 mums who regularly receive the Askamum email newsletter. To advertise on the newsletter: £300 per newsletter inclusion We can create and design a bespoke email to send out, dedicated solely to you. This can be sent out to our solus email database of 32,000. Rate £65cpt

  10. Creative Advertising Opportunities Competitions Competitions are a really popular part of the site and gain a lot of interest from our readers. The packages range from £500 to £1250 depending on reach and promotion. Online advertorial We can create an online advertorial and develop a package of traffic drivers and other options to ensure that as many people are directed to it as possible. Hubs A central focus for a campaign, which can include advertorials, content to download, twitter feeds and lots more. Tailored to your client objectives.

  11. You should know about… • M&B TV • 20 informative videos, featuring real mums, with a practical purpose in an on-demand format • Themes reflect most searched topics on Google from ‘How to Express’ to ‘Dealing with Colic’ and everything in between • All videos are branded with the same look and feel • All videos will feature graphic sidebars with key data • Launched: February 2011 • 2012: The opportunity exists for a commercial partner to integrate relevant brands within the videos to a high value demographic in a format that fits seamlessly into their lives • WEDNESDAY LUNCH CLUB • Each Wednesday we invite an expert to participate in a live Q&A with our audience focused on their specialist subject. This is extremely well received by our social media audience and a great way to integrate brand expertise and engage with Mums on a one to one basis • TRIED & TESTED • Integrating our readers into commercial campaigns by involving them in testing our partners products and providing their feedback and reviews which then feature on specialised hubs, in the ‘Mums Test’ channel and advertorials within Mother & Baby Magazine.

  12. Contact: Sarah Hughes Creative Solutions Manager Sarah.hughes@bauermedia.co.uk 0207 520 6574 Jo Knowles Senior Creative Solutions Jo.knowles@bauermedia.co.uk 0207 208 3449 Tori Prince Senior Creative Solutions victoria.prince@bauermedia.co.uk 0207 520 6456

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