Paddle Canada ’ s Float Plan for Success 2013-2016

1. Paddle Canada’s Float Plan for Success 2013-2016 Paddle Canada’s Float Plan for Success 2013-2016

2. New Vision Statement Paddle Canada educates and inspires recreational paddlers of all disciplines, abilities, and ages.  We promote public paddling safety awareness and provide paddle skill development through our internationally recognized programs and respected partnerships with complementary organizations.  Paddle Canada constantly strives to meet the changing needs of the paddling community by improving existing safety and skill programs, resources, and growing our national instructor base, to encompass all regions and paddling disciplines. Paddle Canada’s Float Plan for Success 2013-2016

3. Draft Mission Statement To promote all forms of recreational paddling emphasizing safety & instruction, to Canadians of diverse abilities, culture and ages and to thus deepen our collective appreciation of our land and paddling heritage. Paddle Canada’s Float Plan for Success 2013-2016

4. Paddle Canada values the following as part of its activities: Educational ProgramsWe train our instructors to certify people in the knowledge & skills of safe and enjoyable canoeing, kayaking and SUP. Environmental AwarenessWe help develop a love and respect for our natural resources. SafetyWe promote and teach the safe use of canoes, kayaks and SUP. HeritageWe nurture understanding of the place of the canoe and the kayak in our Canadian heritage. Paddle Canada’s Float Plan for Success 2013-2016

5. Public Awareness & Membership Strategic Priorities & Goals • Paddle Canada is seen publicly as the authority for safety and education for paddling. Paddlers and organizations value membership in Paddle Canada. • Paddle Canada’s goals are to: • Improve public awareness of Paddle Canada • Increase membership opportunities Paddle Canada’s Float Plan for Success 2013-2016

6. YOUTH Strategic Priorities & Goals Paddle Canada engages youth to participate in recreational paddle sports and to grow a vibrant Canadian paddling community. Paddle Canada supports youth in healthy lifestyle choices and appreciation of the natural environment. Paddle Canada’s Float Plan for Success 2013-2016

7. Partnerships Strategic Priorities & Goals New and existing Paddle Canada partners support and promote common goals and values. Paddle Canada’s goal is to: Strengthen and grow relationships with new and existing partners, in order to support the Paddle Canada Vision. Pro-Deal Partners like Northwater, Outdoor Research, Level Six, Keen, Aquapac, Wilderness 1st Aid Providers Paddle Canada’s Float Plan for Success 2013-2016

8. Instructor Development Strategic Priorities & Goals • Paddle Canada is seen publicly as the authority for safety and education for paddling. Paddlers and organizations value membership in Paddle Canada. • Paddle Canada’s goals are to: • Improve public awareness of Paddle Canada • Increase membership opportunities Paddle Canada’s Float Plan for Success 2013

9. PUBLIC AWARENESS & MEMBERSHIP Objectives To Address Priorities INSTRUCTOR DEVELOPMENT YOUTH PARTNERSHIPS Increase instructor development opportunities at all levels Identify opportunities for enhanced accessibility of the Paddle Canada programs. Paddle Canada’s Float Plan for Success 2013

10. Development of Communication / Marketing Plan: • Current Strokes Enews, website(s), social media, trade shows, print media, Kanawa articles & Rapid Media Some Strategies To Address Priorities & Goals in Year 1 (2013) Development of PaddleSmart Program (National Search & Rescue Secretariat) National Paddling Weekwww.nationalpaddlingweek.com Awareness of paddling, PC & call to action to join as a member Paddle Canada’s Float Plan for Success 2013

11. Scouts Canada: - Partner to support increased use of PC programs by their members and leaders Some Strategies To Address Priorities & Goals in Year 1 (2013) Paddle Canada Funded Instructor Development and Recerts - Targeting regions in need along with youth organizations such as summer camps Instructor Resource Manuals - Development & refinement of all program manuals & teaching tools - Start French translation of program manuals (2013-2016) Paddle Canada’s Float Plan for Success 2013

12. Paddle Canada’s Float Plan for Success • Paddle Canada is seen publicly as the authority for safety and education for paddling. Paddlers and organizations value membership in Paddle Canada. • The goals are to: • Improve public awareness of Paddle Canada • Increase membership opportunities Increase instructor development opportunities at all levels Identify opportunities for enhanced accessibility of the Paddle Canada programs. New and existing Paddle Canada partners support and promote common goals and values. Paddle Canada’s goal is to: Strengthen and grow relationships with new and existing partners, in order to support the Paddle Canada Vision. Create and implement a communication plan with measurable results Increase opportunities to belong to and support Paddle Canada (with a realistic but ambitious increase in membership) Increase the number of youth participating in Paddle Canada programs Increase the number of existing organized youth paddling programs that are utilizing Paddle Canada programs. Paddle Canada’s Float Plan for Success 2013-2016