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Group 6

Group 6. Bema. Snow. Rita. Jolin. Crystal. Come to our ice cream store. Do you like it?. What’s this……. Yummy Yummy. Delicious & fantastic. Target Market. Students and people who live in the neighborhood of South China Normal University Age : 15-30

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Group 6

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  1. Group 6 Bema Snow Rita Jolin Crystal

  2. Come to our ice cream store Do you like it? What’s this……..

  3. Yummy Yummy Delicious & fantastic

  4. Target Market Students and people who live in the neighborhood of South China Normal University Age: 15-30 Sex: mainly females and lovers

  5. Marketing Plan Product Characteristics Pricing Distribution Promotions

  6. One-taste ice cream Chocolate ice cream Vanilla ice cream Taro ice cream Mango ice cream Green Tea Ice Cream • Made by • our employees • Designed into attracting shapes with some decorations, • such as fruits and chocolate. ……

  7. Enjoy Your Ice cream….. Back

  8. Product Characteristics • One-taste ice cream • Multi-taste ice cream • Lovers Combo Major product : Ice cream

  9. Multi-taste ice cream Have troubles, calling and asking our employees Customers choose what kind of ice cream he/she likes Twochoices: Made by our employee Made by himself/herself Make the ice cream according the brochures, which will show the customers how to do the ice cream Employees Made and sent Tocustomers Prepare the materials for the customers

  10. Finally, Enjoy your ice cream….. Back

  11. Lovers Combo The lovers can make the ice cream according our brochure together , and then enjoy their ice cream…… • A large dish of ice cream to share • A small dish salad or a small cup of fresh juice for each lover • Improving the relationship • between lovers • Save our cost

  12. So, besides ice cream, we still have…… After eating ice cream, you may feel…….. Thirty Fruit salad & Fresh juice Back

  13. Pricing No competitor to open such the same kind of ice cream store as ours in the neighborhood of South China Normal University However…… If one wants to eat some ice cream, she/he will have two choices Go to our stores Buy products of Five-Goat, Wall’s or Haagen-Dazs

  14. So….. the prices of our products will be…… Higher than Wall’s and Five-Goat, which costs only ￥3 or ￥4, but lower than Haagen-Dazs, which is much expensive (a small cup of ice cream may cost you￥28) Since our target customers are mainly students, we will try to lower the price, and after a period of time, when we build up our brand awareness of our customers, we will rise the price. The prices vary ￥5-￥20

  15. Here comes our product price list Affected by seasons Back

  16. Distribution 1)A store which lies in the neighborhood of South Normal University is necessary 2)Renting a booth in the school canteens to sell our products ——Convenient Back

  17. Promotions • Direct Mails & Posters • Coupons • Point-of-displays • Hosting An Ice Cream • Making Contest

  18. Direct Mails & Posters Method: Employ some students to hand out direct mails and put up posters Place: Students’ dormitories & the neighborhood of the school, such as the streets outside the school Time：two days Students are always more willing to get the direct mails from the other students Cost a little but effective for students

  19. Coupons Time: last a month after our store “debut”

  20. Point-of-displays two sites: 1) the main roads in schools 2)the most closed metro exit in the neighborhood of schools Time periods: 10:30am.-1:00pm. 4:00pm.-7:00pm Everyday, last for two weeks More students

  21. Point-of-displays 1)Ice cream making displays given by our employees2) displaying some samples of our products Improving our products and services Do a questionnaire to give us some advices Be invited to make ice cream with the help of our employees Get the ice cream for free!!!

  22. An Ice Cream Making Match ——the most important Method: Cooperating with the Students Associations of schools Not more than ￥1000 However…….. As reward, we will sponsor the Students Association with some coupons which will can be used in our store to get free products

  23. the Students Associations We will choose the top three students and give prizes QQ, Weibo, etc help us to propagandize our contest and prepare a place for us to host this contest The participators will be asked to make ice cream with the materials we offer

  24. Every participator can enjoy the ice cream they make in the contest Prizes Prizes for Top Three The first prize:￥150 The second prize:￥100 The third prize￥50 The top three students will get a part-time job in our store.

  25. Budget (assessment)

  26. Do you want to make your own ice cream?

  27. Come to “Yummy, Yummy” and enjoy……….

  28. Thank You………..

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