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Kèva Juice

Kèva Juice. Marketing Plan. SWOT Analysis. Goals and Objectives. Establish more influence in teens Brand Loyalty. How to solve. Establish more influence in teens Their healthy approach to food can help with obesity in teens. Brand Loyalty

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Kèva Juice

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  1. Kèva Juice Marketing Plan

  2. SWOT Analysis

  3. Goals and Objectives Establish more influence in teens Brand Loyalty

  4. How to solve • Establish more influence in teens • Their healthy approach to food can help with obesity in teens. • Brand Loyalty • Establish loyalty in teens, to get them to buy throughout life. • Place Kèva Products in high schools in snack bars, and such, to gather attention in the target market

  5. Theme Youth and Energy We want Kèva Juice to be in peoples minds as. “This is the best healthy food I know, and it’s what I want to eat”

  6. Creative Strategy and Promotion

  7. The Banana Idea! By Alex Herig

  8. Promotional clothing • The Kèva company can produce Yo Kèva, or Kèva Kow jackets, and tee shirts. Kèva Kow is our logo for Yo Kèva.

  9. Social Media Ideas

  10. Flash Mob Plan • Flash mobs are public displays promoting something, or just for fun. The following is a link to a flash mob for Bollywood • http://www.youtube.com/watch?v=8PwFsOlUAxE&feature=related • Flashmobs can be recorded and posted to social media sites such as Facebook and Youtube

  11. Commercial • Record a commercial including the Keva Kolada song and post to you tube, or facebook. This can be filmed next quarter in Mr. Grace’s class.

  12. Traditional Marketing Methods

  13. Billboard • Billboard are large promotional ads that can bring attention and revenue to businesses such as Kèva juice • See the note section for more details of a billboard for rent off of Paseo Del Norte.

  14. How to determine the results? • Kèva Juice will grow more with these goals and objectives. They will also bring in a larger amount of profit and customers. When these things are accomplished, we will know we have succeeded.

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