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SNL Kagan TV & Radio Finance Summit

SNL Kagan TV & Radio Finance Summit. June 5, 2012. Steve Lanzano President & CEO, TVB. TV Usage At All-Time High. Annual TV tuning per HH for 2010-2011 season reached all time highs: 59 hours, 28 minutes per week Live TV = 90.7% of video viewing Time Shifted TV = 7.4% of video viewing

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SNL Kagan TV & Radio Finance Summit

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  1. SNL Kagan TV & Radio Finance Summit June 5, 2012 Steve Lanzano President & CEO, TVB

  2. TV Usage At All-Time High • Annual TV tuning per HH for 2010-2011 season reached all time highs: 59 hours, 28 minutes per week • Live TV = 90.7% of video viewing • Time Shifted TV = 7.4% of video viewing • Watching Video on Internet = 1.5% of video viewing • Watching Video on Mobile = 0.4% of video viewing (Q4 2011) • TV HHs = 97% Total HHs • Wired Cable = 61% TV HHs (Includes Telco) • ADS = 31% Total TV HHs

  3. Media Comparison Realities Average Minutes Spent Per Person Per Day Viewing Live/Recorded TV Average Minutes Spent Per Facebook User Per Day Average Minutes Spent Per Pinterest User Per Day Source: Nielsen/ComScore

  4. Local Television Revenue Strength • Strong recovery continues (Q1’12 Revenue Growth) Corespot = +1.5% Total Spot = +3.6% Station Websites = +9.6% Mobile = + 100.0% • Political pacing for $2.5 billion total 2012 revenue* • 2008 YTD = $198,342,834 2010 YTD = $214,536,595 2012 YTD = $213,293,900 • Auto spend on Spot TV • Original 2012 Forecast = 13.6m units x $320 = $4,352b Current 2012 Forecast = 14.5m units x $320 = $4,640b * YTD = CMAG estimate through mid-may

  5. Spot TV Also Regaining Pricing Power Prime Time; SQAD DMA CPMs A25-54

  6. Local TV Offers Advertisers Price & Targeting/Efficiency/Reach Advantage vs. Network Scatter SQAD cost comparison Spot vs. Network Scatter; Q2 2012 CPM A25-54

  7. De-Bunking the National Cable Myth It’s cheap but are marketers getting what they pay for… and recognize what they’re missing?

  8. Over 66% of Cable Nets Garner Ratings of 0.2 Or Less Over half of cable nets Average 0.1 or less Source: Nielsen

  9. Less Than 50% Reach Potential For Heavy Cable Nets Schedule

  10. Total Reach Potential with Multiple Cable Nets is an Exercise in Diminishing Returns Prime Time Reach W25-54; 4 Week Cume Top 5 Networks = 87% of Reach Bottom 7 Networks = 13% of Reach

  11. “Mad Men” Bounce in Geo-Delivery is Out of Control! AMC’s Mad Men Sunday 5/6/12 10-11:04pm; National HH Rating = 1.4

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