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Why Page speed isn’t enough

Join Tim Morrow at Velocity Europe 2012 as he discusses Betfair's performance journey, highlighting the importance of understanding customers and measuring what truly matters for valuable interactions. Discover why page speed alone isn't enough.

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Why Page speed isn’t enough

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  1. Why Page speed isn’t enough Betfair’s Performance Journey Tim Morrow Velocity Europe 2012

  2. £63m traded 2012 US Open Tennis £1bn traded Euro 2012 Traded volumes

  3. “Its slower and harder to place bets in EVERY way” “I am finding the new site very slow to place bets” Customer feedback “I can complete this much quicker on the old site with fewer key strokes”

  4. Understanding our customers

  5. Customer segments Visitors Transactions

  6. Task completion

  7. Example task

  8. Improvements

  9. real customer journeys

  10. +80% time on site +30% pages Customer behaviour

  11. So what have learned?

  12. Know your customers Understand how your most valuable customers interact with your site

  13. Page Speed isn’t enough Measure what matters for the customers that matter

  14. You truly do get what you measure

  15. Thank you @timmorrow http://betfair.jobs/

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