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Squace

Squace. Your fans. YOU. what is Squace. User perspective: a free mobile phone application with fast, easy access to real-time Internet content anytime, anywhere… without typing URLs. Application. Squace is a Universal Mobile Interface*. Publisher perspective:

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Squace

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  1. Squace

  2. Your fans YOU what is Squace User perspective: afree mobile phone application with fast, easy access to real-timeInternetcontent anytime, anywhere… without typing URLs Application • Squace is a Universal Mobile Interface* Publisher perspective: afree platform to reach and interact with consumer/costumer in the mobile channel…with existing services and independent of carrier, network or handset. Platform Universal Mobile Interface (UMI) signifies a user interface that look and work the same regardless of handset, carrier or national boarders. Read more at universalmobileinterface.wordpress.com.

  3. Live Experience Live Experience disruptive - fun and free • User benefits - fast track to your stuff • Fruity and fast experience on low- and high end handsets • One click to your bookmarks, services, contacts and messages • Efficient - minimize typing up to 80% • Server side storage of everything • Publisher benefits - easy track to your mobile users • The same look and feel regardless of network and handset - (if you care about your looks) • No new investments or complex technology - integrate with already existing Internet services • Control your own mobile business (no rev share/fees) • Drive usage from your own service (on micro level) • Earn money on your traffic

  4. Squace Interface overviewOn click to your stuff Your Bookmarks Your Contacts to Call Your Contacts to Message Your Favorite Services Message alerts as a popup Relevant links and sponsored links based on the User (Tagg) profile Real demo is available on request

  5. What is Mark fishing for?

  6. Mark Zuckerberg from World Economic forum Davos 2009

  7. In other words • One Universal Mobile Interface (UMI) • Look and feel is the same regardless of handset, platform, network or carrier. Read more about UMI at: http://universalmobileinterface.wordpress.com/

  8. Ways to approach the market Applications Software (Java) Operating system Hardware Universal Mobile Interface (UMI) (Squace) Social Communities Contact books Horizontal approach (Google, Yahoo, Squace, MSN) (Zyb) (Nimbuzz) Degree of personalization Vertical approach (imode, iPhone, Blackberry) Mobile browsers (Opera Mini) Content portals (Yahoo!) Increased usability Number of devices Read more about UMI at: http://universalmobileinterface.wordpress.com/

  9. Facebook takes advantage of Squace UMI platform

  10. Facebook user

  11. Facebook user – go mobile link

  12. Facebook user – go mobile link – (log in) – Mobile

  13. Your branded client* • rolling on more than 1.000 handsets • *or as a bookmark if the user has a Squace account

  14. Strategic decisions and key investment considerations? • Use existing internet service and content • No investment in new technology • Coexists with existing wap/mobile services • Hours to implement • No operational cost (or SMS)

  15. Key business considerations and opportunities • Control and drive traffic from your service or content • Control and develop your mobile business revenue model: • - Bring your own ad solution – free • - Use existing ad networks or tools – optional

  16. Business proposal

  17. Link from Publisher webpage will push link into the users inbox for easy use (add bookmark, share with friends). Link of choice; - Squace enabled link (or micro link) • RSS based sites • Original URL to site and/or mobile site* - Collection of links Time to mobile market: 15 minutes to … Business proposal (free) *Supporting standards are: wml, xhtml and SquaceML

  18. Link from Publisher webpage will set the start page within Squace. (i.e. Unibet) Choice of business agreement: - Pay per successful download - Revenue share agreement depending on service Time to mobile market: 1 day to … Business proposal (featured) * The application offer (API integration) will be available in May - The app will be accessible in the personal application area. First time log in at Unibet - then featured start page

  19. Company background Facts about first release Period: May to September 2008 Number of tested handsets: 130 Pre selected markets: Sweden, India, Iran, US, UK, Russia and Spain Numbers: • Distribution: 500.000 down loads - from web, Getjar and 20 integrated services (Sweden) • > 2,000 downloads a day • Acquisition cost from EUR 1,2 to EUR 0,1 • Active user max : 30.000 • Page view per user and log in 5+ • Commercial clicks: 4 % of page views. • 135 countries • Founded September 2006 • Design driven tech company • First release - May 2008 • Experienced management team • 10 employees • US Patent pending • Capital raised €2.5+ MN - private investors only (Sweden, UK, US) Next release: April 2009

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