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Global brands - image, identity and equity

Global brands - image, identity and equity. Magdalena Grębosz, PhD. Global brands. Project subject. T he identity, image and equity of brands perceived by representatives of different nationalities. Brand im age and identity. Brand equity. Project objectives.

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Global brands - image, identity and equity

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  1. Global brands - image, identity and equity Magdalena Grębosz, PhD

  2. Global brands EPS PROJECT: Global brands - image, identity and equity

  3. Project subject The identity, image and equity of brands perceived by representatives of different nationalities EPS PROJECT: Global brands - image, identity and equity

  4. Brand image and identity EPS PROJECT: Global brands - image, identity and equity

  5. Brand equity EPS PROJECT: Global brands - image, identity and equity

  6. Project objectives • to identify the examples of global brands in different sectors and the characteristic elements for selected brands, • to make marketing analysis of equity, identity and image of global brands, • to evaluate the individual components of global brands equity for different nationalities, • to evaluate the position of global brands on different markets, • to analysis the global brands identity and image, • to prepare and realize experimental research concerning global brands identity and image and to evaluate their perception, position and quality, • international consulting group is interested in the results. EPS PROJECT: Global brands - image, identity and equity

  7. Project team • Business Studies • Technical Studies EPS PROJECT: Global brands - image, identity and equity

  8. Contact • Department of European Integration and International Marketing, TUL magdalena.grebosz@p.lodz.pl magda_grebosz@yahoo.fr EPS PROJECT: Global brands - image, identity and equity

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