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Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova

Bella Matiz. Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova. MDSE 1650.302-Spring 2013 Apparel Line Project. Analysis of Spring 2013 Garment. Spring 2013 Collection Cindy Al. Garment Scenario Traditional Department Store

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Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova

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  1. Bella Matiz Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova MDSE 1650.302-Spring 2013 Apparel Line Project

  2. Analysis of Spring 2013 Garment Spring 2013 Collection Cindy Al • Garment Scenario • Traditional Department Store • Women’s Long Sleeve Button Down Career Top • 100% Cotton • Department Price $75 • Best Seller • Carried in Winter White and Blackest Black • Strengths/ Opportunities • Price is affordable for middle class shoppers • Does not require dry cleaning • Breathable Fabric perfect for Spring and Summer • Weaknesses/ Challenges • Only comes in two colors • Has a propensity to wrinkle • Fabric weakens on exposure to light

  3. Target Market Profile Target Market: 18-34 year old woman seeking current fashion trends Demographic: 18-34 year old woman College educated Independent woman Psychographics: Hip, sexy, sophisticate, body conscious woman who takes pride in her appearance Appreciates current fashion and high quality at a competitive price Competitors: Dillard's, Macy’s, JC Penney

  4. Bella Matiz Spring 2013 Concept Board • Modern, chic looks • Crisp, tailored fabrics • Soft, muted pastels

  5. Fall 2012 Apparel Line

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