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Marketers who are actively promoting their brand on Instagram are interested in creating a captive audience for their content. The objective is to post share-worthy content so that other users can make the post go viral by liking and commenting on it. This way marketers are able to achieve exponential growth in brand recognition. <br><br>Marketers are also using Instagram to promote brand loyalty and create better customer relations. Additionally, marketers have the option to implement strategies by which they can encourage existing customers to influence their followers on Instagram and get them interested in the brand's offering.
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