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“Set Into Motion”

Gain insights into self-marketing strategies and navigating the hidden job market to secure your next job opportunity. Learn about core competencies, personal strengths, and improvement needs. Discover effective networking tips and resources in today's job market landscape.

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“Set Into Motion”

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  1. “Set Into Motion” Presented by Lynn Amoruso President of Career Navigation April 27th, 2012

  2. Overview Self-Marketing Plan (SMP) • Summary • Core Competencies • Capabilities and Qualifications • Personal Strengths • Improvement Needs • Target Companies, Positions, Characteristics

  3. Overview Uncovering the Hidden Job Market • Networking is very effective & efficient • It’s easier to uncover the job market now vs. ten years ago due to the Web • Sometimes ‘ Just asking’ or sharing with all ‘I’m looking for a job’

  4. Summary: An overall brief description of your experiences: Internships, Part-Time work, extracurricular leadership roles, Affiliations Core Competencies: A fresh idea/approach to any situation Eagerness to learn Willingness to take on and accept new challenges/responsibilities Self-Marketing Plan - SMP(Example – template)

  5. Capabilities and Qualifications: It can be represented in bullet format or paragraph using ‘resume’ jargon. DO NOT USEpersonal pronouns in SMP or Resume. Exp: Social Media – working knowledge (Twitter, Facebook, Blogging, LinkedIn, etc.) Microsoft Suite (PowerPoint, Excel, Word, Outlook, etc.) Web designing, writing, or Public speaking (student government) SMP con’t…

  6. Personal Strengths: • Highly organized • Creative • Analytical – good w/ #’s • Excellent communication skills (speaking – presentations) • Computer Programming

  7. Improvement Needs: • Discovering YOUR POWER OF CONVICTION • Time Management (proofreading for performance excellence) • Questions with alternative solutions

  8. Target Companies, Positions, Characteristics • Consider your major, interests, locations • Scope of responsibilities • Business type (public, private, non-profit, gov’t) • Company culture (business philosophy, values), size, etc. • Professional and personal development (promotions, hands-on training, mentoring)

  9. Uncovering the Hidden Job Market Networking is very effective and efficient (avg. 75% jobs found thru networking)

  10. Networking • Meet your neighbors! • Before you leave, exchange contact info • 1st step in building relationships & network bank (Six degrees) • Remember everyone gets dressed the same - “One leg at a Time’’ • Misnomer in Networking – not about calculated manipulation • Know your ‘elevator speech’ or ‘sizzle’ or ‘ROI’

  11. Networking • Tuned into two Radio Stations – Employee Referral Program • WDYK • WIFM (in their best interest) • Most Companies • Plan 6-8 mos. Regarding entry level hires • Employee Referral Program • Start building your Networking ‘bank’ today…It’s Your ROI

  12. The Job Market Today • Resources in abundance • Career Centers • Alumni (wide range of professionals), Affiliations, Student Orgs. • Job Fairs (awareness of potential companies, positions, industries) • Websites – Search Engines (Google, LinkedIn, Indeed.com, Dogpile, Craigslist)

  13. The Job Market Today • FYI: Glassdoor.com – employee generated content (includes salaries, co. reviews, interview questions, and more) • Job Boards – (Monster, CareerBuilder, etc.) – use these boards for job descriptions/responsibilities, titles or company awareness • Employment agencies (focus sales, general) • Sometimes ‘Just asking’ or sharing with all ‘I’m looking for a job’ • The more people you know, willing to help you succeed

  14. The Job Market Today • Every day, we’re selling our ‘value prop’ or ‘sizzle’ • Friends, parents, professors • Persuasiveness • You are closer than you think to your next job • Through the wisdom and tools from The CSULB Career Workshop • Armed with knowledge, now is the time to make it happen –

  15. - Execute! Set your sails and start navigating your career TODAY!

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