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Effective Public Relations Strategies: A Guide for Post Public Relations Officers

Learn how to spread the word and brand your Post effectively through public relations. Understand audience targeting, internal & external communication, media relations, and resources available for successful PR campaigns.

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Effective Public Relations Strategies: A Guide for Post Public Relations Officers

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  1. Public Relations How To “Spread The Word” Fred Rogers – frrtx@icloud.com- 972-977-9342

  2. What are our Objectives? • What is Public Relations? • How do we reach our audience? • What is the role of the Post Public Relations Officer? • What resources are available? • What have we learned?

  3. What is Public Relations? • It is about IMAGE. • In the corporate world it is commonly known as “Branding” • What is the image of The American Legion in your community? • How are you branded to your own members?

  4. We Must Understand Our Audience • Internal: Our current and recently lapsed members • Why include our recently lapsed members? • External: Everyone else • Is targeting everyone else reasonable?

  5. How do we reach our targets? Effective Internal Communications • Post meetings, Newsletters, mailings, phone calls, personal visits, emails, websites, social media, marquee/signage • This is where you can affect your brand to your members. • What is it now? How can you know? • How can you determine what your Post’s brand will be?

  6. How do we reach our targets? Effective External Communication: • Community Relations: Civic functions or meetings, community celebrations and festivals, youth sports opening/closing days • Never underestimate the impact of just being visible in your American Legion gear to your community • Protect your brand!

  7. How do we reach our targets ? Effective External Communication: • Media Relations: Establishing and maintaining a close working relationship with the media • What are some of the challenges facing Posts in small communities? In large cities?

  8. What Is The Role of the Post Public Relations Officer? • Counsel – What impact will Post decisions have on the community and the members • Research - Identify and communicate information that will help the Post image • Communications – Both internal & external • Promotion - Create positive branding

  9. What resources are available? • Ad slicks, clip art, message points, suggested speeches and letters to the editor are all available at: www.legion.org • Public Relations Tool Kit – pr@legion.org • The Internet • Texas American Legion Press Association • Your Members – “Ask the people who know”

  10. Review • Public Relations is about Branding. • Each member communicates our image in the community… Positive or Negative • Effective Public Relations can greatly help positively Brand your Post in your community • The role of a Public Relations Officer • Available Resources

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