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Choosing a domain name for your website is critical because it has a direct impact on your website's SEO ranking. In these presentation slides, we have discussed how your domain name can affect your SEO ranking, as well as mentioned some tips to keep in mind when selecting a domain name for your online business.
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Table of Contents • Introduction • What do you mean by domain names? • Can a domain name boosts SEO rankings? • Other consideration tips • Conclusion
INTRODUCTION • Choosing an appropriate domain name is one of the most important considerations you must make when starting anew website. • It can be difficult to select the domain name for your website; you must consider your brand, business items, and search relevancy, before deciding on the best domain for your website. • For many years, SEO strategists have devised numerous practices to assist in achieving higher rankings on search engines. • Domain names are one factor that is thought to play a role in the SEO game.
What do you mean by domain names? • Every domain purchased from HTS Hosting is divided into two parts: the domain name and the top-level domain or TLDs or domain extensions. • The part before the dot is known as domain name, while the part after the dot is known as domain extension or TLD’s • For instance, in www.htshosting.org the domain name is htshosting and .org is the domain extension • There are thousands of top-level domains available, but the most popular are .com, .net, .gov, and .edu • As a result, combining the domain name with the top-level domain yields root domain.
Can a domain name boosts SEO rankings? • Yes, it does. However, keep in mind that, in addition to the domain name, there are a number of other factors that influence your website's SEO ranking. • Your website must load quickly, have high-quality content, and have backlinks, to name a few ranking factors. • A good domain name can help you rank higher in search engines, whereas a bad domain name can hurt your SEO ranking. • However, there are two ways that your domain name can impact your SEO ranking: • Branding • Keywords • Let us take a look at above two ways one by one.
Branding • The most important feature of an SEO-friendly domain name is its branding. • The name of your domain should be based on your brand. • This is how users will find, remember, share, and recognize your company on the internet. • It makes sense to use your brand name as your domain name if: • Your brand is already well-known and well-established. • You've already begun brand promotion and awareness. • Your personal brand is your name • Your brand is one of a kind. • You want your website to appear high in search results for your brand name.
2. Keywords • Alternatively, you can select a domain name that includes keywords related to your company, products, or services, and so on… • However, keep in mind that Google does not place as much emphasis on keyword domains as it does on brand domains. • However, keep in mind that Google does not place much emphasis on keyword domains as it does on brand domains. • Moreover, your extension has no bearing on the order of your search results. Here, the exceptions are country-code top-level domains such as .in, .us, .ca, and so on… • Thus, it is necessary to select the domain extension with much caution, as this could negatively impact your website.
Other consideration tips • However, keep in mind that Google does not place as much emphasis on keyword domains as it does on brand domains. • As a result, when choosing a domain name, your first priority should be your customers. • The domain name you select: • It should not appear to be from a spam website. • It should be recognizable, memorable, and simple to read. • It should be relevant and authoritative. • Should help to brand your company and give customers a sense of who you are.
Conclusion • Choosing an SEO-friendly domain name is much easier than you think. • All you need to do is keep it simple and focus on branding. • Keep in mind that you cannot rely solely on your domain name to rank in search engine. • A domain name is only one component of a strong website.
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